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The downtown Cleveland office of Hot Shots. (Daryl Rowland/Special to the Beacon)
Hanging from the Hot Cards office sign are (from left) owner and CEO John Gadd, Dan Cole, Adam Ostaff and Karl Singleton. (Hot Cards/Special to the Beacon)
Hot Cards CEO, John Gadd, in the downtown Cleveland office of the printing and design firm. (Daryl Rowland/Special to the Beacon)
Hot Cards CEO, John Gadd, in front of wall mural of Steve Jobs in the printing and design firm's downtown Cleveland office. (Daryl Rowland/Special to the Beacon)
Cleveland personality, Mike SuperPimp (left) poses with Hot Cards CEO and owner, John Gadd (center) and Guiness Judge, Phillip Robertson at the Hot Cards office in Cleveland. The company sponsored a burn event where they set 21 people on fire for charity, hoping to break a world's record. (Hot Cards/Special to the Beacon)
NEW YORK: Hop on a virtual sleigh ride to the North Pole. Stand on the “Naughty or Nice O’Meter.” Snap a selfie and see your face on a dancing elf. The Santa experience has gotten a makeover as many malls install shows and games they hope will lure shoppers who are buying more online.