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People shop at an Apple store inside a mall in Cheektowaga, N.Y. Americans spent briskly in October before Superstorm Sandy hit the Northeast, but the question is whether they�re still willing to get an iPhone for Christmas if they plunked down hundreds on a generator for Sandy. The storm, which hit at the East Coast at the tail-end of October, did not appear to negatively impact sales during the month. (AP Photo/David Duprey)