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Kazuo Hirai, president and chief executive officer of Sony Corp., speaks during a news conference in Tokyo, Japan, on April 12, 2012. Sony Corp. will eliminate 10,000 jobs as new CEO Hirai attempts to return Japan's biggest consumer-electronics exporter to profit after four consecutive annual losses. (Tomohiro Ohsumi/Bloomberg)
Kazuo Hirai, incoming president and chief executive officer of Sony Corp., speaks during a group interview at the company's headquarters in Tokyo, Japan, on Feb. 9, 2012. Hirai said he will make "a hard, painful decision" to cut costs in the TV business and supply chain to turn around a company facing a fourth straight annual loss. (Junko Kimura/Bloomberg)
Attendees look at the Sony Corp. Bravia 4K liquid crystal display (LCD) televisions displayed at in the company's booth during the CEATEC Japan 2012 exhibition in Chiba, Japan, on Oct. 2. (Junko Kimura/Bloomberg)