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Hasbro's Nerf Rebelle Heartbreaker Bow is demonstrated at the American International Toy Fair, in New York. (AP Photo/Mark Lennihan)
Tiffany Fest demonstrates Mattel's Hot Wheels Triple Track Twister at the American International Toy Fair in New York. (AP Photo/Mark Lennihan)
In this photo provided by Mattel, Barbie unveils her 125th and 126th career at the American International Toy Fair, in New York, and kicks-off a year-long, global initiative to inspire girls of all ages. (Diane Bondareff/Mattel/MCT)
Mattel's Barbie Digital Dress is displayed at the American International Toy Fair, in New York. The dress can be illuminated by 114 tri-color LEDs with built-in patterns, or a child can design their own light display. (AP Photo/Mark Lennihan)