The chairman of the As Seen on TV company, also a former panelist on the show Shark Tank, will come to Fairlawn next weekend as part of a two-day event geared toward inventors and business people.
Kevin Harrington, a Cincinnati native, is also one of the original founders of Entrepreneurs’ Organization and is credited as an architect of the modern-day “infomercial.”
Harrington will be a keynote speaker during a two-day free event Saturday and Sunday at the Hilton Akron/Fairlawn. Space is limited to 320 and registration is online at www.iauthorityevents.com. The event will run from 8 a.m. to 5 p.m. both days. It is unknown when Harrington will present.
Members of the audience could be invited to film a product pitch of an invention that Harrington and his team will see and the inventor may be invited to pitch to Harrington in front of the crowd. Additionally, a small group of entrepreneurs can pay $3,000 for the opportunity to have a two-day experience with Harrington at a location and time to be disclosed. Harrington will help those entrepreneurs perfect their product, business and sales pitch. Only attendees of the two-day event can sign up for the experience.
The event is being hosted by Roger Bryan, a Cleveland native who recently returned to Northeast Ohio and opened an office in Fairlawn for his business, Enfusen Digital Marketing. It does online marketing for companies, including branding and inbound marketing.
Clients include the Trump family, Roto-Rooter and smaller entrepreneurs.
Bryan’s previous company used digital marketing for entities such as Goodwill Industries, the American Red Cross and the Salvation Army to help them drive brand awareness and online donations, such as car donations and cash donations. Last year, Bryan embarked on a speaking tour to share his expertise and met Harrington and began working on a few projects with him.
Bryan said he believes there is an opportunity in the Akron area for events to help business owners build their brand. As a new company, he didn’t think he’d get people paying a small fee to attend a workshop without being a known entity, so he decided to make this first event free and to bring in a well-known name such as Harrington.
The event, Building an Authority Brand, will include topics such as “how to dominate and monetize social media, how to monetize your brand, how to leverage branding in your current business or career” and “seven secrets to branding that only the pros use.” Bryan and his business coach, Mike Collier, will speak.
Bryan said there will be no selling of products at the event from the front of the room. “That kills an event,” he said.
His staff will be in the back of the room if any attendees want a consultation, he said. Bryan said the $3,000 experience with Harrington is cheaper than he’s seen in other instances to get one-on-one or small-group time with someone of Harrington’s caliber.
In a phone interview from his home in Tampa, Harrington said he is looking forward to coming back to Akron. The 57-year-old said he hasn’t been to Akron in about 30 years.
Harrington said he enjoys doing events such as Bryan’s and others since a big part of his business is finding great inventions from entrepreneurs and distributing them or partnering with them.
Harrington calls himself a “serial entrepreneur,” always looking for opportunities.
“I can’t say that every single time I go somewhere that I find something that’s a huge hit. That’s the beauty of my business. I’m not just doing the infomercial As Seen on TV. We also sell to catalog companies,” he said. “It doesn’t have to be something that sells 5 billion units to be successful. On Shark Tank, there was a lot of stuff I found where we’d do 1 million or 2 million and good money was made.
“We’re not always looking for home runs, we look for singles and doubles, too,” Harrington said.