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Twitter sets IPO price range at $17 to $20 a share

By Sarah Frier and Lee Spears
Bloomberg News

Twitter Inc. is seeking as much as $1.4 billion in the largest Internet initial public offering since Facebook Inc., betting it can convince investors of its ability to turn 500 million tweets a day into profits.

Twitter plans to sell 70 million shares at $17 to $20 each in the offering, according to a regulatory filing on Thursday. That would value the San Francisco company at $10.9 billion at the top end of the range, cheaper than Facebook and LinkedIn Corp., based on the 544.7 million common shares outstanding after the IPO. The stock could begin trading Nov. 7.

The 6-year-old short-messaging site, which draws more than 230 million monthly active users and has transformed the way people communicate, is taking advantage of renewed appetite for social media stocks to sell a 13 percent stake. While the company has more than doubled revenue annually, it hasn’t yet turned a profit and the pace of user gains is slowing. Still, Chief Executive Officer Dick Costolo is betting the service’s popularity on mobile phones will help lure advertisers.

“They’re picking a slightly lower valuation to ensure that the IPO goes up on the first day of trading,” Francis Gaskins, president of IPODesktop.com, said in an interview. “I would definitely buy them in the offering at this valuation.”

At the top of the range, Twitter would be valued at 9.5 times estimated sales in 2014 of $1.15 billion, according to analyst projections compiled by Bloomberg. That multiple is lower than Facebook’s 12.9 times sales and LinkedIn’s 13.4 times sales, the data show.

On a fully diluted basis including restricted stock and options, Twitter will have about 695.2 million shares outstanding. By that measure, at the top end of the range Twitter would be valued at $13.9 billion.

Twitter wants to avoid the fate of Facebook, whose stock fell below its $38 debut price after its record $16 billion Internet IPO in May 2012, before finally rallying to close above that level in August 2013.

For Silicon Valley, a successful Twitter IPO will go a long way toward erasing the aftertaste from Facebook’s IPO, which along with the poor stock market performances of Web companies like Zynga Inc. and Groupon Inc., shattered some confidence in consumer Internet companies.

Following those offerings, venture capitalists and others shifted investing dollars to technology businesses that sold their products to other businesses, said Nihal Mehta, founder of LocalResponse Inc. and venture capitalist at Eniac Ventures. Now with Twitter’s debut and Facebook trading above its offering price, confidence in consumer technology has revived.

Twitter’s average revenue per user is less than half Facebook’s. The service had 231.7 million average monthly active users in the three months through September, up 39 percent from the year-earlier period.



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