Gary Taylor knew that many people see telemarketing as a “lesser profession.” He thought otherwise, describing his work as “the ultimate profession” because “you can’t bluff your way through it.” There was no bluff in what Mr. Taylor achieved as a businessman, few in this community crafting such a success story, going from an idea in his home to the second-largest privately held telemarketing firm in the country.
Today, InfoCision rates as one of the leading employers in the Akron area, with 4,000 workers in three states. Innovation is a prized skill. Mr. Taylor delivered no less, taking the concept of direct marketing to new frontiers.
The way of getting there was familiar, hard work, focus, passion and energy. What Mr. Taylor brought was the ingredient of imagination, his company branching into calls and services for a range of companies and organizations, from the nonprofit to the political.
Mr. Taylor died at age 59 on Saturday. What so many will remember is that his contribution didn’t stop with the lives touched and enhanced through his work. He wasn’t quick to embrace a more public role. When he did, he made a generous mark, most notably, through more than $13 million in donations to the University of Akron. With his wife, Karen, he launched the school’s Institute for Direct Marketing. The UA football stadium carries the InfoCision name. More important is the difference the Taylors’ donation has made.
There was nothing lesser about what Gary Taylor created and achieved. He has left memorable lessons about business, leadership and giving.