The relationship won’t bring a direct flow of money, but it promises the next best thing. Add the logo of IndyCar, and the FirstEnergy All-American Soap Box Derby will gain the right kind of buzz, the Derby attached to IndyCar at the race track and other venues, as the two join in what is a logical and promising partnership.
The timing of the announcement couldn’t be better, with Derby Race Week upon us. More, it represents another encouraging sign of a Derby into recovery and looking to build further.
Not too long ago, that seemed a tall order. Now IndyCar has added its horsepower.