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The next step in driving regional economic development

Aquiet but critical conversation is under way among top corporate leaders in Cleveland and Akron about how to coordinate better the region's business development efforts, currently led by six separate organizations. Called NEO 77, in reference to the Interstate highway that connects Northeast Ohio's major cities, the strategy sessions will soon include representatives from the Canton area, a necessary step to ensure broad-based progress.

The task is to build on the work of the Fund for Our Economic Future, a collaboration of the region's philanthropies that pools resources and directs funding to organizations such as Team NEO, a marketing organization, and JumpStart, which provides seed money for high-tech companies to reach quickly their business potential. As Brad Whitehead, the president of the fund, recently told the Plain Dealer, the hope is that a regional council of business leaders eventually can be created, serving as a vehicle for setting priorities and directing funding.

For six years, the fund has worked to help stimulate thinking about the region's future, and has distributed some $38 million. At this point, broad goals set, the fund is concentrating on raising money, with Whitehead uncertain about its future. What a regional council of business leaders offers is a way to drive the economic agenda. With money tight, such a group also could work with companies facing multiple funding requests from development groups, establishing a long-term fundraising plan that reflects consensus on the region's priorities.

Recent reports confirm that the region's economic development efforts are paying off through growth in high-tech employment while other economic sectors suffer job losses. Yet estimates are that just 9 percent of all workers in the region are employed in firms where technology plays a significant role, close to the Midwest average.

A sharper focus will be needed to keep moving ahead. It is important to keep money flowing to organizations with a solid record of laying the groundwork for future growth. Vital, too, is a close alignment of efforts, thus getting the most bang for the economic development buck.

Aquiet but critical conversation is under way among top corporate leaders in Cleveland and Akron about how to coordinate better the region's business development efforts, currently led by six separate organizations. Called NEO 77, in reference to the Interstate highway that connects Northeast Ohio's major cities, the strategy sessions will soon include representatives from the Canton area, a necessary step to ensure broad-based progress.

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