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By Gail Mitchell
Billboard.com
Published on Monday, Aug 25, 2008
Stadium Entertainment wants to create a new business model combining music, social consciousness and philanthropy. Its first project is the compilation CD True to the Game.
With tracks featuring such top R&B/hip-hop artists as Kanye West, T-Pain and Akon, the CD will be released Oct. 21. Stadium has also inked a licensing deal with T-Pain's Nappy Boy Digital label for the first single, Beam Me Up.
The song, featuring T-Pain, Rick Ross and introducing Nappy Boy artist Tay Dizm, is available digitally through Nappy Boy Digital.
A percentage of the proceeds from True to the Game will be donated to the Negro Leagues Baseball Museum. Stadium plans to release two more compilations and a best-of CD in its agreement with the 18-year-old museum. The Kansas City, Mo.-based facility will use the proceeds to help fund a $15 million education and research center.
''This is a legal mix tape on steroids,'' Stadium Entertainment head Camille Barbone says of the disc, which will retail for $16.98. ''This record has a diverse flow with G-rated lyrics. Some of the songs were recorded especially for this project and some had already been written. And we wanted to make it a win-win by pairing emerging acts and proteges with well-known acts.''
Tracks also include Make Your Way to the Dance Floor (Ziggy Nina featuring Chingy), Around my Way (Young Cash featuring Akon), The Pursuit of Happiness (GLC featuring West), Knock it Outa da Park (Yung Joc) and Ghetto Love (Mario).
Acknowledging only that the museum will receive ''a generous percentage,'' museum director of marketing Bob Kendrick says, ''It's an opportunity for us to give this vital history a new voice through the power of R&B and hip-hop and enlighten a new generation of youth.''
Stadium Entertainment wants to create a new business model combining music, social consciousness and philanthropy. Its first project is the compilation CD True to the Game.
Get the full article here.
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