Lori Verderame fears Americans are selling off their fortunes one garage sale at a time.
Verderame, an antiques expert known as Dr. Lori, is waging a campaign to educate people about the unrecognized treasures gathering dust in attics and populating yard and garage sales. She shares her expertise on the Discovery Channel series Auction Kings and in her nationally syndicated column, and she’ll bring her crusade to the Akron Home and Flower Show for 11 stage appearances starting Friday.
Verderame often sees objects go for a fraction of their value, simply because the sellers don’t recognize their worth. Often the culprit is simple ignorance, she said, but sometimes the root is more sinister.
She recalled meeting one woman of about 75 who had been duped into selling a document to an appraiser who’d valued it at $50. The document, it turned out, was worth $50,000.
That incident prompted Verderame to start doing shows to educate people about the potential value of their possessions. She presents the information with a generous dose of humor to help people retain what they’ve learned, she said in a recent phone interview from her office in eastern Pennsylvania’s Bucks County.
The fast-talking Verderame came to antiques appraising from museum work, where she would be called on to determine the value not only of artwork, but also of other donated items. She holds a Ph.D. in art history from Pennsylvania State University and has worked at institutions including the Yale University Art Gallery, Penn State’s Palmer Museum of Art and the Allentown Art Museum.
She’d planned to be a university professor and concentrate on research, she said, but then someone from KYW-TV in Philadelphia saw one of her presentations back when she was doing them at community colleges, night schools and the like. That led to her hosting a local show called Trash or Treasure? and eventually to her current position with Auction Kings, where she evaluates items for the Atlanta auction house Gallery 63.
She frequently travels across the country, presenting what she calls her antiques appraisal comedy show. In between her busy appearance schedule, she evaluates items for clients who contact her through her website, www.drloriv.com. She also has a Facebook page, www.facebook.com/doctorlori.
Verderame said just about everyone has stuff in their homes that has value. Look around your family room, for instance. It might contain 100 objects, 40 of which might be considered an antique or collectible, she said.
Trouble is, the average person often can’t distinguish the gems from the junk. That’s why she emphasizes the importance of appraisals.
Unlike less scrupulous practitioners, Verderame said she bases her valuations strictly on past sales, not on wishful thinking or on price guides that might be written by dealers looking to profit from their own artificially inflated prices. She isn’t a dealer, so there’s no possibility of a conflict of interest, she said.
That’s one of the rules Verderame shares: Never have an appraisal done by someone who wants to buy the item from you. That person might set the value low in the hope of cashing in on a bargain from an unwitting seller.
Verderame estimated she appraises about 20,000 objects a year and said she constantly watches the antiques markets to keep up on values. That way, she has a broad base of knowledge to bring to her presentations. A good memory helps, too, she said.
“That doesn’t mean I can’t make a mistake. I’m a human being,” she said. But she works hard at amassing a storehouse of information so she can talk authoritatively about just about anything her audience brings in.
And she’s not afraid to tell someone an item is worthless.
“People want the truth. … It’s hard to be the person that says it’s not worth much,” but honesty is critical to her integrity, she said.
Of course, she’d rather give people good news.
She’s identified some real bonanzas — a Picasso drawing bought for $2 that was worth $50,000; a Degas purchased for $12 at a garage sale, which she valued at $100,000; a copper weather vane that a man salvaged from his grandmother’s house, and that turned out to be worth enough to save the home from foreclosure.
One older couple, she said, had a dealer offer them $8,000 for their painting before one of her shows, but only if they would agree not to have her evaluate it. They wisely turned down the offer. It was an American Impressionist landscape worth at least $100,000, she said.
Besides telling people what their items are worth, Verderame also uses her shows to help them improve their negotiation skills and sell their possessions for top dollar.
That can be a challenge for many people, especially women, she said. But “this isn’t friendship,” she said. “This is business.”
A potentially lucrative one, at that.
Mary Beth Breckenridge can be reached at 330-996-3756 or mbrecken@thebeaconjournal.com. You can also become a fan on Facebook at http://tinyurl.com/mbbreck, follow her on Twitter @MBBreckenridge and read her blog at www.ohio.com/blogs/mary-beth.
