When it comes to athletes marketing unhealthful foods and drinks, NBA star and Akron native LeBron James is king.
A new study released this month in the medical journal Pediatrics found that James, NFL quarterback Peyton Manning and tennis star Serena Williams had more food and beverage brand endorsements than any other athletes.
“When taking into account the nutrient quality of the products endorsed and the amount of advertising for each product, Peyton Manning, LeBron James and Serena Williams are the highest contributors to the marketing of unhealthy foods,” the researchers from Yale University, Stanford University, Harvard and Duke University stated in the study.
According to the report, James’ food and drink sponsorships include Sprite, Glaceau (Vitaminwater), McDonald’s and Powerade.
“Professional athletes have an important opportunity to promote the public’s health, particularly for youth, by refusing endorsement contracts that involve promotion of energy-dense, nutrient-poor foods and beverages,” the authors included. “In addition, countries worldwide should consider policies that would restrict food advertisements featuring professional athletes in youth-targeted media.”
Muffins for Mammograms
Here’s a sweet deal: Buy some muffins and potentially help save a life during the annual Muffins for Mammograms event from 7 to 10 a.m. Wednesday at five Akron General Health System locations.
Money raised is used to provide mammograms for area women who are uninsured or underinsured.
Since 1992, Muffins for Mammograms has raised more than $625,000 and provided nearly 8,500 free breast cancer screenings. Last year alone, proceeds were used to fund mammograms for 802 women, including 11 who ended up with a breast cancer diagnosis.
For every 42 muffins sold, a free mammogram can be provided.
Blueberry and French toast muffins from Main Street Muffins are available for purchase at these locations:
• Akron General Medical Center, 1 Akron General Ave. (formerly 400 Wabash Ave.).
• Akron General Health and Wellness Center-West, 4125 Medina Road, Bath Twp.
• Akron General Health and Wellness Center-North, 4300 Allen Road, Stow.
• Akron General Health and Wellness Center-Green, 1940 Town Park Blvd.
• Lodi Community Hospital, 225 Elyria St.
The cost is $15 per dozen, $5 for a four-pack and $1.25 for an individual muffin.
For information about Muffins for Mammograms, call 330-344-7170. For information about free mammograms, call 330-344-5760.
Kidney disease support
The National Kidney Foundation is joining with DaVita Dialysis to hold a “Coffee House Conversation” for people with chronic kidney disease.
The event will take place from 6 to 8 p.m. Oct. 23 at the O’Neil House, 1290 W. Exchange St., Akron.
The program is open to people who have been diagnosed with Stage 3, 4 or 5 kidney disease. Participants will be able to talk with health-care professionals and ask questions.
Registration is required by Wednesday. Call 440-667-6334 or email josh.womack@kidney. org.
Doctors are increasingly pitching their prescription pads in favor of electronic prescribing.
More than half the prescriptions written are now done electronically, according to a study published this month in the American Journal of Managed Care.
Researchers from the Office of the National Coordinator for Health IT in Washington, D.C., found nearly eight times the number of health-care providers are using e-prescribing now compared with four years ago.
The article attributes the rapid increase to a new federal law that took effect in 2009 that provides incentives through Medicare for e-prescriptions.
E-prescriptions are being encouraged to eliminate errors and improve patient compliance.
Cheryl Powell can be reached at 330-996-3902 or email@example.com. Follow Powell on Twitter at twitter.com/abjcherylpowell.