The two newest flavors of Pop-Tarts are Pop-Tarts Gone Nutty! (Before I go any further, I must point out that, like the exclamation point in Chips Ahoy! cookies, the exclamation point in Pop-Tarts Gone Nutty! is part of the product’s name, not an indication of any particular enthusiasm on my part.)
So. There are two Gone Nutty! Flavors of Pop-Tarts: peanut butter (filling made with peanut butter in a peanut butter-flavored crust that is sprinkled with sugar), and chocolate peanut butter (filling made with peanut butter in a chocolate crust topped with frosting).
Want to guess how many flavors of Pop-Tarts that makes? At the Pop-Tarts website, which lists them in eight overlapping categories (Gone Nutty!, Oatmeal Delights, chocolate, fruit, bakery, ice cream, Wildlicious and limited edition), I counted 26, plus two Pop-Tarts Mini Crisps. That’s nutty!
— Al Sicherman
Star Tribune (Minneapolis)