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Do IT this week: Layering

Proenza's vision helps reshape UA over decade

University of Akron leader marks 10 years at helm of campus transformation, ambitious research initiative

By Carol Biliczky
Beacon Journal staff writer

When the University of Akron doled out service awards this spring, employees got to choose among a handful of gifts to mark the occasion.

President Luis Proenza got a special one: a digital picture frame with photos to mark his first decade on the job. It was an appropriate memento, considering that he brought many of those photos into focus.

''I think he's doing a tremendous job,'' said Marion Ruebel, who preceded Proenza as president of the tax-supported institution. ''It fits with his perspective. He's the right man for the job.''

Proenza has overseen a dramatic remake of the UA campus that has fueled growth in many critical areas, earning him the respect of virtually all.

''He has a sense of direction, of where we should be and how we should be,'' said Harvey Sterns, president of the Faculty Senate and director of the Institute for Lifespan Development and Gerontology. Proenza's vision ''went way beyond what we thought was possible.''

While at age 64 Proenza is approaching a time when many would be thinking of retirement, he is pushing ahead on the latest, and perhaps most ambitious, addition to the campus landscape: the long-awaited stadium to replace the crumbling Rubber Bowl. And he is beginning to envision a university for the next 10 years, one that is an engine for growth on campus, in the neighborhood and in the region.

Diamond in rough

Proenza was a finalist for top jobs at five other institutions before he left Purdue University to join UA in 1999. What he found was a diamond in the rough — a ''quite remarkable institution that needed to be dusted off and polished off,'' he has said diplomatically.

Ted Curtis, UA vice president for capital planning and facilities management, is blunter.

''It was scary,'' he said. ''We had buildings in which professors were teaching and students were going. But I don't think they were enjoying themselves because they were getting in their cars and leaving right after class.''

Proenza quickly came to the same conclusion. Enrollment had plummeted from a peak of 30,000 in 1990 to 23,200 by the time he arrived. No buildings had been added to the campus in almost nine years. The institution was in decline.

He defined student enrollment as the ''overarching challenge . . . and the single most important priority for the next several years,'' according to the trustees' written evaluation of Proenza's performance in April 2001.

While Ruebel, Proenza's predecessor, laid the framework for the campus' transformation, the bulk of the work fell to Proenza. The ideas had only partly jelled and funding was still a dream when he moved his stand-up desk and sailing photos into the executive suite in Buchtel Hall.

Rebuilding university

Within months, Proenza, Curtis and trustees went to New York City to persuade bond underwriters to support UA's master rebuilding plan.

That launched a $200 million plan that later rose to $300 million as projects were added for a total of 10 new buildings and 17 major additions, acquisitions and renovations.

Green space was added, city streets were closed and dorm rooms were built to amplify the campuslike feel. The improvements hit a high note with students and their parents.

Over the past four years, enrollment grew 15 percent to 26,000 last fall, and admissions officials expect it to climb again this fall.

Kristen Bowman, a Cuyahoga Falls resident who just finished her term as president of the Associated Student Government, said students like what they see.

''There's people all over campus and they're excited to be here,'' said the graduating senior, who is the daughter of two UA alumni who were thrilled when she chose to follow in their academic footsteps. ''The campus has more of a small-town feel.''

 

Proenza and other officials also hammered out the 10-year blueprint that runs through 2010 to guide the academic direction of the university.

Charting the Course defined UA as the major research university in northern Ohio, particularly in polymers and engineering.

It was an audacious claim, considering that the five other public universities in northern Ohio have engineering programs of their own and one has a polymer science program.

But UA was then, and is now, the only university in Ohio, public or private, to have a science and engineering program ranked in the top five nationally.

And UA also fared well in the Measuring University Performance report by the Lombardi Program at the University of Florida in 2000.

It placed UA among the top 100 research institutions nationwide on five of 10 rankings (including the number of National Academy members, doctorates awarded and postdoctoral appointees). The only public universities in Ohio to do better were Ohio State and Cincinnati.

When he was interviewed for the top job at the University of Florida in 2003, Proenza said that defining UA as the research institution in northern Ohio was ''perhaps the defining element'' of his presidency.

''There is a lot more documentable excellence here than anyone had given us credit for,'' he said recently at a desktop heaping with papers and a growing collection of kangaroo memorabilia. ''If you enumerate those indicators of objective excellence, UA would be the third- or fourth-ranked institution in Ohio.''

Neighborly efforts

Proenza has done more than focus on the campus, though, launching the University Park Alliance in 2001 to improve the well-worn neighborhoods around UA.

The goal to clean up the neighborhood and add housing and businesses was not selfless, but a calculated move to protect the university's interests while doing what a university should do, in his view: Improve the community at large.

Most recently, UA helped the process by buying dozens of turn-of-the-century student rentals and knocking them down for its $61.6 million stadium that will open in September.

In all, the university, Summa Health System, churches, Akron Public Schools and others invested or pledged to invest close to $1 billion in University Park over the last nine years, alliance Executive Director Ken Stapleton said.

Proenza ''really was the key person in those early discussions,'' Stapleton said. ''He was the right spokesperson to help other people understand the importance of what we were doing.''

Face of UA

Along the way, Proenza has made himself the face of the university. It's Proenza who stars in television commercials that use special effects to urge students to ''catch the excitement'' of the UA campus. It's Proenza who speaks at every commencement, when many other schools seek off-campus luminaries for the starring roles.

It's Proenza who delivers an animated description of the UA kangaroo mascot, Zippy, with passion and well-rehearsed pumps of his arm to unfailing applause:

''In the metaphors of financial markets, you need to know that this kangaroo is bullish on Akron and on Ohio! It packs quite a punch, puts quite a zip into the economy and, yes, it is always one giant leap ahead of the competition!'' he said at the unveiling of the plans for InfoCision Stadium.

But there have been sour notes, too. Appointed by a Republican-led board of trustees, Proenza has had skirmishes with Akron Mayor Don Plusquellic, a Democrat.

Two years ago, for example, Plusquellic was floored to learn about UA's plans to buy Quaker Square, a shopping and entertainment complex that housed one of the city's only two downtown hotels.

''I thought that what they would do is run it as a school for their hotel management students,'' Plusquellic said. ''When they said they were going to close it down, I was furious. I almost fell off my chair.''

Plusquellic was so upset he didn't attend the university's announcement — complete with student musicians, balloons, Zippy and cheering community officials — about the new stadium. Instead he went to a photo shoot in Beachwood for the city's Hamburger Festival.

Proenza quickly called Plusquellic to smooth the troubled waters. The university eventually agreed to give the city 3.4 acres of the Quaker Square property for parking or a new hotel.

That led to regular meetings for Plusquellic, Proenza, Summit County Executive Russ Pry and Dan Colantone, executive director of the Greater Akron Chamber, to keep surprises to a minimum. Plusquellic said he and Proenza have resolved the bulk of their disagreements.

Missteps over years

Proenza was less successful in convincing faculty they didn't need a union.

In 2003, he pleaded with them by e-mail to resist the call of the union. While he sweetened the pot by persuading trustees to deploy $1 million from athletics to bolster faculty salaries, faculty still voted to be represented by the American Association of University Professors in contract negotiations.

In 2004, he dismissed three high-level employees, one a co-worker he had recruited from his time at the University of Alaska Fairbanks, after a scathing report from the state inspector general's office detailed financial mismanagement.

The university also was humiliated when the family of a former law student came forward with news that a drug informant had been living with students.

Equally bad news was that the university was placing hardened adults with prison records in dorm rooms with fresh-faced 18-year-olds away from home for the first time.

And in December, UA Trustee Jack Morrison was indicted on seven misdemeanor charges of ethics violations regarding the sale of his son's home to the university to make way for the stadium. A trial is pending.

Recent initiatives

The stumbles have not kept Proenza from pushing ahead.

The remake of the campus is continuing. Four new buildings are in the works: the stadium, a residence hall, a new parking deck and a research facility for polymer science. The new projects will bring campus investment to $500 million over the past nine years.

The university also became a partner last year with Akron's three hospital systems and the Northeastern Ohio Universities Colleges of Medicine and Pharmacy to create the BioInnovation Institute.

The initiative blends UA's research in polymer science with the medical college's musculoskeletal expertise and the orthopedic strengths of the three hospitals in the pursuit of orthopedic research.

Proenza's work ''on that is going to be remembered for generations to come,'' said the chamber's Colantone. ''Frankly, that's going to be the start of our future.''

Looking ahead

In March, Proenza kicked off discussion of the next 10-year plan.

''Be bold, be ambitious, think differently'' he advised staffers in the early days of the nine-month process. He shuttled around campus on a golf cart to get students' input.

He already has set down his ideas — that UA will be intensely geared to the disciplines of science, technology, engineering, math and medicine, or STEMM in the alphabet soup that is academia.

Longer-range plans call for new homes for the College of Education and School of Law.

He also has articulated what he views as the future of UA: to be in the top 10 percent of doctoral graduates in the chemical sciences nationwide, for example; now it is in the top 20 percent.

He wants the university to achieve $200 million in annual sponsored research activities; in 2007-08, the number was $34.2 million.

He expects on-campus enrollment by 2020 to be 30,000 and enrollment via distance learning and other technologies to perhaps reach 100,000.

It might seem a little too ambitious, but who would have thought the university would have made the progress that it has, he asked rhetorically.

His final goal is closer to home and perhaps surprisingly modest.

When he leaves the presidency, he said, he hopes others will say, ''He made a difference'' or ''He took the university to new levels of excellence. Something very nice and well-meant.''


Carol Biliczky can be reached at 330-996-3729 or cbiliczky@thebeaconjournal.com.

When the University of Akron doled out service awards this spring, employees got to choose among a handful of gifts to mark the occasion.

Get the full article here.



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Urban Renaissance
Akron, OH

Posted 07:49 AM, 05/31/2009

I have to say that Proenza has been very effective in implementing his strategy.


Betamax
Akron, OH

Posted 07:58 AM, 05/31/2009

Two things Carol.

Akron U was once rated the top engineerin' college in the world, which declined in status after Akron U became a state college.

And I wasn't aware that the sale of that house went through.


just an observer
akron, oh

Posted 08:53 AM, 05/31/2009

Hey BJ, I can smell the BS from this article even here.

You forgot to mention what % of incoming freshmen will be enrolled in 'developmental' English and math.

That means freshman who need to take HIGH SCHOOL level academics over again.



Gain Some More Reality
Akron, OH

Posted 09:44 AM, 05/31/2009

@just an observer, people in development programs are not Proenza's fault. They are required by the state to accept many that other schools will not. Besides when is helping those that need help bad. Get over yourself.


Minna Wade
akron, OH

Posted 10:44 AM, 05/31/2009

No question that Dr. P. has been a catylist of positive change that reaches beyond Akron's boundaries. Good luck with making the next 10 years as successful!


chris

Posted 10:45 AM, 05/31/2009

Proenza is one of the the best in the country. You can look at some of the things he did wrong and complain. But you can't argue the fact that he has turned the entire Akron community around for the better, and is still doing more. Without Proenza, the University and Akron itself would be non-exsistent.


working joe
akron , oh

Posted 10:53 AM, 05/31/2009

the repulican board of trustees of akron u made a wise choice in proenza 's appointment .
wasn't arshinkoff chairman of the akron u board then ?
you will never read that in the akron beacon journal because arshinkoff has never done anything to help the akron area or our state we all know that to be true- because the akron beacon journal tell us that regularly .
only the democrats get credit from the akron beacon journal like mayor don and russ pry. they have made akron heaven on earth. becuase the beacon tell us so .


Slovensko
Canton, OH

Posted 11:14 AM, 05/31/2009

What does Proenza make a year ?????


mattvj5
Lorain, oh

Posted 11:21 AM, 05/31/2009

working joe are you serious?

This article is about Dr. Proenza, not political parties or your so called appointment by Alex. Many people were involved in bringing Proenza on campus 10 years ago, not just the Board of Trustee's.

It's important to note that this plan was set in motion before Proenza got here, but I don't think it would have been what it is today without Proenza.


P


empowermentone1
akron, oh

Posted 12:06 PM, 05/31/2009

DR P did a lot of pocket re shaping too for him self and his buddies..


bilbo
Akron, Oh

Posted 12:24 PM, 05/31/2009

"DR P did a lot of pocket re shaping too for him self and his buddies.."

And, more power to him!


bilbo
Akron, Oh

Posted 12:27 PM, 05/31/2009

@Betamax - Your comments won't hold any credibility until you use the true name of the institution.


carolinakron

Posted 01:30 PM, 05/31/2009

I surely do feel very sorry for all the foolish Akronites who buy into Proenza's propaganda. Contrary to what Proenza would have you believe, Hilltop High persists in being viewed as a weak academic institution.

To wit, look at the low-quality students it brings in:

Percent of applicants accepted:
Akron: 81%

Percent of freshmen in top 10% of high school
class:
Akron: 12%

Percent of freshmen in top quarter of high school
class:
Akron: 30%

Percent of freshmen in BOTTOM half of frehsmen
class:
Akron: 43%

Middle 50% of ACT scores:
Akron: 18-23

Percent of freshmen scoring a 30 on the ACT
Composite:
Akron: 2%


Please note: these stats were provided by the university, and they are NOTHING about which to be proud.






UAEngineering
Highland Square, OH

Posted 01:51 PM, 05/31/2009

Hey, great point carolina, but you don't understand UA's part in the Ohio University system.

Akron and Toledo are supposed to take on first generation/unprepared minority college students in an effort to help bridge the education gap. Stupid? Yes. A fact? Indeed.

This idea wasn't implemented by Proenza(although he does endorse it), but by Eric Fingerhut and all the bozos in Cowlumbus. Of course it would make more sense to send the less prepared kids to community colleges first. That way, they waste less of their parents money and our(the taxpayers) money in the form of grants and loans. I guess that gives you a good idea why it costs more for an Ohio resident to go to a public school in Ohio than it would for them to attend a public school in NC or CA.

Regardless, UA is highly regarded in research and the sciences, and still attracts some of the best students in the country.

I got a 32 on the ACT and graduated with almost a 4.0 GPA in high school. I was accepted to Miami(OH), Toledo, and OSU. I chose Akron for a few reasons, but mostly because I felt at home on their campus. I know many other kids who chose Akron over other schools. Reading some of the ridiculous comments on this site makes me laugh until I cry. I'm not from Akron, but don't you guys realize that UA is single handedly keeping your city alive? Do you really think Goodyear would've stayed if it didn't have the second best college of polymer science and engineering in it's own backyard?

I'm wasting my time with you fools. I cant wait to get my degree and work in YOUR city. Yes that's right, theres work here. Believe it or not, if you actually go to school you wont be stuck in the unemployment line. Ohio's economy is shifting. There's no time for deadbeat auto line workers anymore.


The Big Lebowski
Wadsworth, OH

Posted 02:14 PM, 05/31/2009

Beta,

It is the University of Akron or (U of A). Not Akron U.

Second, can you please point me to a place where I can verify your assertion that the University of Akron was once ranked as the top engineering college in the world? I have never heard that claim made before.

Thanks!


andre

Posted 02:17 PM, 05/31/2009

it saddens me to always read ab bunch of negative post about anything positive going on in Akron.
Its like locals want Akron and Northeast Ohio to remain trash and part of the rust belt. my god. i view another forum of people bashing Lebron James and now UA. Other then the hospitals what does Akron have to offer?
Thank god I am moving out of state soon. I refuse to live in a city being around a bunch of low life negative people who hate on any and everything and don't want change to their city. The University of Akron which i have a degree from is the best thing going for this city. Support them


UAEngineering
Highland Square, OH

Posted 02:48 PM, 05/31/2009

Exactly andre. I'm sorry you have to move. I don't blame you. Sometimes it isn't the lack of jobs, but the lack of hope! Some of these people are incredible.

GO UA! Sellout expected at the opening game at the INFO! Better get your tix now!


Minna Wade
akron, OH

Posted 03:15 PM, 05/31/2009

@UAEngineering, as an Akron lifer and a grad, let me say how refreshing it is to know that you, and others like you, are out there. Thank you.


Medina Reader

Posted 03:45 PM, 05/31/2009

The statistics printed in the paper edition don't show me Proenza has been an asset to UA. The number of students over ten years in up only 10%, 2,000 out of 20,000, but the number who have applied is up 99%. The number of staff is approximately the same as is the operating budget but tuition is up 64%. We are told a college degree is the key to our youth's future but Proenza certainly does not appear to have focused his efforts on education. This does not surprise me because higher education is a mirage which the elite hide behide and use state colleges and universities to funnel money into their own coffers. So much of Proenza's building program does little to benefit the students.

UA Engineering Grad 1976


UAEngineering
Highland Square, OH

Posted 03:51 PM, 05/31/2009

We're a select group, Minna Wade. people like you and I aren't common in Akron, but I get the feeling our numbers are growing. Who are we? The realists of Akron, lol. In a sea of Beacon journal pessimists we're slowly finding a niche.


bilbo
Akron, Oh

Posted 04:15 PM, 05/31/2009

carolinakron = typical anti-education Akron loser and hick. There are too many of your ilk in Akron carolinakron. Get the %ell out!


UAEngineering
Highland Square, OH

Posted 04:17 PM, 05/31/2009

"This does not surprise me because higher education is a mirage which the elite hide behide and use state colleges and universities to funnel money into their own coffers."
So is it Proenza or the upper classes secret motives to keep us common folk down?


UAEngineering
Highland Square, OH

Posted 04:18 PM, 05/31/2009

@ bilbo

Haha yes, they hates Akron so they move where?? Carolina!


Gain Some More Reality
Akron, OH

Posted 05:24 PM, 05/31/2009

@Medina Reader, have you looked at the other schools in the state and the tuition increases. It will put your numbers in perspective and show it has no bearing on Proenza.


UAEngineering
Highland Square, OH

Posted 07:48 PM, 05/31/2009

@Gain some more reality

You're right. Our tuition isn't even that bad when compared to other Ohio public schools. And as far as Proenza's effect is concerned...Take a look at BG. They're publicly funded but have been cutting back on staff for over a year or two now. They even mentioned dropping football and have cut off certain doctoral departments. They also had a decrease in enrollment this past fall. Meanwhile UA has record increases.

You can nit pick certain things, of course. I'm sure there's things he could've done better, but then what are you really asking for? Perfection?

Judging from the situations at other nearby universities(especially private) I'm not at all worried about Proenza's leadership ability. I just fear the day he leaves for greener pastures. We all need this guys vision(or whomever he's getting his ideas from).


Medina Reader

Posted 08:01 PM, 05/31/2009

@Medina Reader, have you looked at the other schools in the state and the tuition increases. It will put your numbers in perspective and show it has no bearing on Proenza.

All I am saying is if you look at the numbers, specifically the annual operating budget hasn't changed much in ten years but tuition has skyrocketed and there is a fee for everything. Something doesn't add up.


Gain Some More Reality
Akron, OH

Posted 08:37 PM, 05/31/2009

@Medina Reader, if you look at the numbers the state contribution to education has been decreasing for some time. Research grants have also reduced for all universities the last few years. The shortfalls need to be made up somewhere.


toxic nut
rootstown, oh

Posted 09:48 PM, 05/31/2009

akron u is a joke.exorbitant tuition fees,unsafe campus,and no parking.and those are the good points.


UniontownOne
Uniontown, Oh

Posted 09:54 PM, 05/31/2009

Dr.Proenza started off well enough,but has strayed with the common mistake of "more is better", and "Athletics sells".
A good education doesn't include millions for the jocks and alumni. Your new stadium just won't attract and maintain good academics. If for no other reason, than there are established schools already doing that!
Go back to providing good academics, good instructors, and campus good for the student.
Signed- a graduated alumni of Stark State, U of A, and Kent State.


Gain Some More Reality
Akron, OH

Posted 10:48 PM, 05/31/2009

@UniontownOne, you would have a point except the funding for the new stadium comes from external sources.

The fact is when you are trying to attract students every advantage you have over another schools sells.


Mr. Roy Kass
Akron, OH

Posted 08:49 AM, 06/01/2009

All I want to know is when is Akron U/UofA going to build a skywalk across exchange. Its just common sense.


chris

Posted 09:06 AM, 06/01/2009

Wow you people are dumb.


stleo
akron, oh

Posted 10:51 AM, 06/01/2009

Bilbo: With all due respect to you sir/madam, please understand that The University of Akron was nicknamed Akron U. a long time ago and some of us still call it Akron U. Would you prefer us to never use local color in our blogs?


UAEngineering
Highland Square, OH

Posted 01:15 PM, 06/01/2009

Toxic nut sounds like a broken record. I can't imagine his thought process while reading these posts. If I could it would probably be something like this:

"Hm, wow, good points. These people sound like they're making rational and objective statements. Perhaps I should attempt to stop being such an ignorant fool. Eh, no. Being a stubborn imbecile is much more rewarding."

It's cute, really.


Gain Some More Reality
Akron, OH

Posted 07:04 PM, 06/01/2009

Mr. Roy Kass, why do they need a skywalk? Where would it lead? Only a small percentage of students cross Exchange. If they cannot cross safely like all the other pedestrians, maybe it is natural selection in action.

I did hear years ago it was proposed, but the cost was ridiculous for the usage it would see and the city also had concerns about it.


Gain Some More Reality
Akron, OH

Posted 07:05 PM, 06/01/2009

@stleo, this is not a blog.


UAEngineering
Highland Square, OH

Posted 08:12 PM, 06/01/2009

@Gain some more reality

I agree, it would be idiotic to put a skywalk across exchange. But there are about 10,000 kids living either in dorms or in the surrounding UA area. Most of those kids live East or South of Exchange(or on campus in the dorms). Personally, I crossed exchange everyday coming to and from gallucci hall.

Just to give you an idea, when the annual sumner fest is thrown on sumner st, theres at least 3000 students(from UA and other Ohio universities)who congregate and get wasted. To say theres no students south of campus is stretching it.


It's funny, because most of the people in Akron see UA as a commuter school. But where I'm from people think of it as a residential campus. It's all a matter of perspective I guess. While the percentage of students who actually live on campus or nearby is small, you still have a ton of kids. 10,000 is larger than many whole private(and some public) schools.


Gain Some More Reality
Akron, OH

Posted 10:10 PM, 06/01/2009

@UAEngineering, I lived in Gallucci Hall when in school so I am very aware of the situation. No where did I say that "theres no students south of campus". If you read what I said ("small percentage of students cross Exchange"), it still stands as accurate.

Living near campus does not equal directly to walking across campus. I would even challenge that almost 40% of the student body lives in the UA area.


kentsucks

Posted 01:02 PM, 06/02/2009

all the kent st(h)aters are out. The UofA is awesome and continues to be the best thing about this city. GO ZIPS


UniontownOne
Uniontown, Oh

Posted 10:47 PM, 06/02/2009

To Gain some more reality: "Funding [for the stadium] comes from external sources".
Nice try. As a teacher, I'm quite aware of what the lottery money influx did for education.(hint, schools were NOT helped). "External sources most often amount to cost-shifting. The results are that academics do NOT benefit from a stadium.. The school is not a better preparation for a job, just a more expensive one (with a bigger scoreboard).
Akron U., is losing its focus (see General Motors for details).


UAEngineering
Highland Square, OH

Posted 11:01 PM, 06/02/2009

@ uniontownOne:

The exact second that you can get proof that any of what you say is true, I will believe you.

Until then, join the rest of the trolls on the ABJ pages who just look for something to moan about.


UniontownOne
Uniontown, Oh

Posted 01:37 AM, 06/03/2009

Practicing the same techniques as the banks have done, cost shifts are hidden in non disclosures. The argument usually goes something like this:"This money was never going to the students and general fund for providing a good education... it came from " alumni [who will only give to sports?]... parking fees... naming rights, Oh, get the drift. Ohio dropped their general fund commitment to education to a lower level, when the lottery provided moneys... so, the state defeated the said purpose of the lottery, it kept school funding nearly level, with its introduction. Schools dealt with poorer parents, as they wasted their money on lottery tickets.
The rich gathered up the excess with business deals. Education: we have stalled, in the same place, at best.


akronguy1975
Cuyahoga Falls, OH

Posted 09:01 AM, 06/03/2009

Uniontown -- as a teacher I am sure you understand the importance of doing your homework. Try that before you make claims and assumptions in error. "External" in this case truly means external. Private contributions from industry and wealthy alum earmarked for the stadium is what made Infocision Stadium - Summa Field possible. Get over the lottery funding -- I can certainly agree that has never played out to its promise, but if you don't think providing attractions such as an on-campus stadium does not aid in the long-term success of student recruitment and retention...you are sorely mistaken. Even if you are not a sports fan...athletics are a huge part of the identity of a university. Grant it UA will never have a football program like Ohio State, where 75 million dollars is netted each year. It can however move towards being a much more high profile program in the next decade which brings with it more outside support from partners and exposure to prospective students. It is not a conincidence that UA's greatest enrollment increase over the past decade coincided with the MAC football championship season/"Fear the Roo" campaign. Students have openly commented that was something that made them "aware" of UA. Also, I doubt you could walk down a street in Manhattan 10 years ago with a University of Akron shirt on and expect to hear someone yell out "Fear the Roo" or go to Yankee Stadium and have someone shout "Go Zips" in response to the same shirt -- I experienced both in one day last summer. Even if an athletic program loses money directly...indirectly it can have a huge impact on the overall perception, exposure and ultimately health of a school and all of its programs...academic and not. Broaden your perspective...the benefits go beyond the field and stadium being built and those athletes that play there.


Gain Some More Reality
Akron, OH

Posted 01:11 PM, 06/03/2009

@UniontownOne, so your proof about the stadium is a non-related issue of lottery funding for public schools? It is a shame you are a teacher if this is the reasoning process you are teaching our children.

The fact is the lottery has pumped more than $16 billion into public Ohio Schools.

Academics do benefit from the stadium. Better students that find athletics critical (as either a participant or spectator) now have another reason to pick Akron. A better stadium means more butts in the seats and more money flowing directly to the athletic budget, so it does not pull from other budgets of UA. And finally, there is plenty of evidence showing college students want and need a well rounded experience which includes social activities, relationship buildings, other community activities that athletics offer.

And the stadium is not funded by "cost shifting". Have you ignored all the PR about the new stadium as it clearly documents the external funds paying for the stadium.


4EverRowdy
Oldsmar, FL

Posted 10:20 PM, 06/03/2009

UAEngineering.....go get 'em! There are WAY too many *chat forum* lawyers in here. Everybody has an opinion......and EVERYBODY is right..........or so they think. I'm glad there is a voice of reason who stops by now and then to straighten them out:)


UniontownOne
Uniontown, Oh

Posted 12:33 AM, 06/04/2009

@Akronguy1975: My homework? yeah, I took political science & some economics- "spirit" when merchadising a mascot doesn't boost the enrollment, That spirit (which is just fine with me) doesn't get someone a better education!

Big enrollment increases were expected, as the birthrate was in a bubble, there were more students applying!
Naming rights to a field?
Summa wants to advertise... Gee, if they would have ONLY been able to endow a couple of chairs in biomedical research (Not as flashy).
Sports, almost ALWAYS, cost a college more than they benefit. Keep those good players in easy classes, give away the money I spent, so they get to go free... and do what, get more educated? No, more notoriety as athletic stars.
The external sources have their prid pro quo. They are in business.
Akron has a lot of diversions "in the fire" to attract new students- comfort, convenience, entertainment for sports- but a better education and an affordable is a low priority.


UAEngineering
Highland Square, OH

Posted 12:56 AM, 06/04/2009

@UniontownOne

"Big enrollment increases were expected, as the birthrate was in a bubble, there were more students applying!"

That's silly. If you read my earlier post you would note that Bowling Green had a 2 percent DROP in students this past fall.

The bottom line is this: you're still failing to listen to Akronguy and GSMR. You need to broaden your perspective a bit. You do realize that even OSU bleeds money from their football program every year(more so than Akron and other MAC schools). So then why don't they drop football? Could it be that there is other ways the sport benefits the university?

You aren't going to convince anyone here that the University isn't taking steps in the right direction. Maybe you haven't been to campus lately, or maybe you weren't there 15 years ago when it was segmented by downtown streets. UA isn't just progressing, it's morphing into something bigger, better, and stronger. If you can't see that, or refuse to accept it, then I suppose there's just no hope for you.


UAEngineering
Highland Square, OH

Posted 12:59 AM, 06/04/2009

@ 4EverRowdy

I try my hardest. I have to admit though, the comments on this story aren't nearly as bad as other ones on this site. They've usually twisted it into something negative by the third comment.


Gain Some More Reality
Akron, OH

Posted 08:07 AM, 06/04/2009

@UniontownOne, if a statement like "Big enrollment increases were expected, as the birthrate was in a bubble, there were more students applying!" were true every university would see such increases.

You do not do "your homework" and draw conclusions not based in facts


tom

Posted 08:49 AM, 06/04/2009

Proenza makes me feel like what a greedy creep he takes from the students lives like a king.why do those guys make so much. free house free food freeeverything. the students should protest. unhappy Tom Nuzzo


akronguy1975
Cuyahoga Falls, OH

Posted 09:30 AM, 06/04/2009

Uniontown - If sports did not have a positive impact overall for univesities, why would EVERY university president emphasize the importance? Why would schools bother to support programs or pay coaches huge contracts? In the end, the benefits outweigh the costs -- isn't that why anyone does anything? I am an alum and an employee of UA. I can tell you first hand athletics do contribute to the overall stability, support and growth of this and most, if not all,campuses. Ultimately, whether you like it or not, monies from outside sources that go to areas other than athletics are often influenced by athletics. Do you think Ohio State does not use Buckeye football and suites in Ohio Stadium as a tool to impress donors? Do you think that Science and Engineering has never used a suite at Ohio Stadium to host an individual or a group that later donated millions to research? Athletics are a tool that when leveraged, even at Akron, help schools with benefits that are far-reaching. Oh and here is something to think about. OSU's football program is entirely self-supporting. The only revenue sports at OSU are football and men's basketball, which support all other programs...and additionally put money back into academic programs. Just last year Tressel donated 5 million dollars from the football-generated monies to OSU libraries. Is Akron there yet? Will it ever reach that level of revenue generation? The answer to both questions is "No", but this university is making strides today that will eventually allow them to be similar on a smaller scale. It is called an investment. So far the investments that this university has made over the last 10 years have been good ones. In regards to your ridiculous assumption on the "birthrate bubble". Explain to me why UA is the ONLY school that can claim an increase in enrollment each of the past 6 years? I find it hard to believe children were only being born here locally.


akronguy1975
Cuyahoga Falls, OH

Posted 09:33 AM, 06/04/2009

In regards to above, only state school in Ohio with that consistent of an enrollment increase.














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