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Apple’s IOS defeats Android in battle of Christmas Day shopping

Bloomberg News

Here’s one category where Android is still no match for Apple: mobile shopping.

On Christmas Day, Apple’s iOS devices were used to make 23 percent of all e-commerce orders, according to a report from International Business Machines Corp. Phones and tablets running Google Inc.’s Android, meanwhile, only accounted for 4.6 percent.

IOS customers also spent $93.94 per order, almost twice the amount of the average Android shopper.

Mobile devices in general have emerged as a more common way to buy things online, gaining ground on personal computers. They were used for almost 29 percent of Internet sales, up 40 percent from 2012, IBM found. Smartphones were more popular for browsing, while consumers spent more money when using tablets.

Apple’s iPhone and iPad have maintained their edge as shopping tools, even as Android products sell in far greater numbers.



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