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Ten Pocket iNet corporation employees (from left) including Terri McMakin, Don Gibbard, weargin hard hat, and Jake Tegtmeier take the ice bucket challenge at the Walla Walla Regional Airport in Walla Walla, Wash. to benefit ALS research on Tuesday. The water was poured from two lift trucks. Gibbard said he wore his hard hat to protect from the ice cubes and took the brunt of dousing because "I was pulled back!" (AP Photo/Walla Walla Union-Bulletin, Greg Lehman)
In this image from video posted on Facebook, courtesy of the George W. Bush Presidential Center, former President George W. Bush participates in the ice bucket challenge with the help of his wife, Laura Bush, in Kennebunkport, Maine. The challenge has caught on with notable figures participating in the campaign to raise money for the fight against ALS, or Lou Gehrig's disease. The phenomenal success of the fundraising craze is making charitable organizations rethink how they connect with a younger generation of potential donors, specifically through social media. (AP Photo/Courtesy George W. Bush Presidential Center)
In this Aug. 23 photo, Red Bull team members dump buckets of ice water on Technical Chief Adrian Newey, left, and Team Chief Christian Horner at the Spa-Francorchamps circuit in Belgium for the "ice bucket challenge" in support of the ALS Association which is raising funds to cure Lou Gehrig's Disease. The idea behind the challenge is to pour a bucket of ice cold water over oneself and to donate a sum of money to the charity at the same time, or pay more to avoid doing the challenge. (AP Photo/Yves Logghe)