Beacon Journal staff report
President Barack Obama has tapped LeBron James to promote the importance of health care as the Affordable Care Act’s open enrollment deadline rapidly approaches, according to Bleacher Report.
James is the latest celebrity called on to help raise awareness for the federal initiative before the March 31 deadline.
“The president greatly admires and respects LeBron, and we are excited that he is joining a number of other athletes in helping spread the word during these critical final weeks of enrollment,” and administration official told Bleacher Report.
He will star in a 30-second public service announcement that will be released in time for March Madness. The spot will air on a variety of television outlets during NBA games. Former NBA players Magic Johnson and Alonzo Mourning have been featured in similar commercials.