UA institute conducts brain studies in marketing
Brain studies conducted for marketing at UA institute
Published: March 5, 2013 - 08:52 PM
| Updated: March 6, 2013 - 11:56 AM
By Dave Scott
Beacon Journal staff writer
Test subject Cory Boyer wears a 256 point dense array sensor net EEG that reads surface electrical current, during a marketing experiment in the Benjamin and Nancy Suarez Applied Marketing Research Laboratories on the firth floor of the University of Akron Polsky Building in Feb. 2013 in Akron, Ohio. (Paul Tople/Akron Beacon Journal)
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