Teen and pre-teen retailer Five Below is continuing its push in Ohio with a new location opening today in Fairlawn.
The store's premise: Offer quality, trendy merchandise for teens and pre-teens, often referred to as ''tweens,'' for $5 or less.
Five Below, based in Philadelphia, plans to open 50 new stores by year's end in a move to double its size in two years.
The company, founded in 2002 by two former executives of toy store Zany Brainy, will have 133 stores, mostly across the East Coast, as of today.
The first six store openings in Ohio earlier this year, including locations in Stow and Macedonia, were the best-performing grand openings on record for the retailer.
The Fairlawn location is in the West Market Plaza at 3879 Medina Road. Also in Ohio, there are openings in Bainbridge and Columbus at Easton Market.
Five Below offers a wide array of brand-name merchandise priced between $1 and $5, including fashion accessories, toys and games, cosmetics, video games and DVDs, sports and workout gear, home de
cor, iPad and computer accessories, seasonal merchandise and more.
''The Five Below retail concept of quality merchandise at affordable prices is spreading like wildfire in popularity,'' said David Schlessinger, co-founder and executive chairman of Five Below. ''A strong concept in and of itself, our business model has only grown stronger during recent economic times, as more and more consumers seek new ways to shop smart, while also keeping with the trends.''
New stores are giving away free Five Below T-shirts with any purchase to the first 300 customers during opening weekend. They will also be offering 5-cent hot dogs and a prize of a $100 shopping spree.
Hours are Monday through Saturday, 10 a.m. to 9 p.m., and Sunday, 11 a.m. to 6 p.m.
The Five Below in Fairlawn will be in the former location of a now-closed AMC movie theater. West Market Plaza owner Stark Enterprises leveled the theater to make way for new retail space, which will also include an Ulta, a beauty and cosmetics store, set to open soon.
Betty Lin-Fisher can be reached at 330-996-3724 or firstname.lastname@example.org.