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Can DNA tests free ex-Akron captain?
Zips' Porter creates culture of success
Health reform passes hurdle in Senate
Lawyers compare four cases to Prade's
Visiting new Navy ship brings back memories for Doylestown man serves on USS New York in 1930s
Green High senior goes extra mile for those who walk and jog the park trails
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Police accuse bank robbery suspect of gobbling up note (with dashcam video)
Man found dead in North Akron home is identified
Dad accused of forcing son into field, killing him
Coventry man killed in crash at I-77 ramp
NFL star Chris Spielman's wife loses cancer battle
College student mistaken for deer, shot to death
Browns' roster nearly devoid of consistent players
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Cat-loving chihuahua suckles seven abandoned kittens
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For your Saturday entertainment …
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Hitchens leads Zips in second-half comeback
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Seven players added to Tribe’s 40-man roster
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Holmgren expresses interest in Browns position
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Kent State blown out in second half, loses to Temple 47-13
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Gameblog: Cavs vs. Philadelphia 76ers
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OSU – Michigan college football rivals meet in Baghdad
Varsity Letters:
Four area football teams play tonight
All Da King's Men:
Headed For Disaster
Blog of Mass Destruction:
Will Health Care Reform Pass?
Akron Law Café:
Health Care Financing Reform: (68) Democrats Secure 60 Votes for Cloture
See Jane Style:
Vintage Chic
Car Chase:
TIME TO GET YOUR COLLECTOR CARS WINTERIZED
Let's Talk Real Estate:
Silverdome Potentially SOLD!
Ohio Travels with Betty:
George is looking for a Thanksgiving buffet in Akron.
Sound Check:
Steely Dan Plays "The Royal Scam" at E.J. Thomas Hall
HRLite House:
Colloquium at University of Akron
Akron Gamer:
Nintendo's Mario endures even as games come and go
Ad ploy puts product on show in movie
By Stuart Elliott
New York Times
Published on Thursday, Mar 27, 2008
The stars are coming out in movies scheduled for release later this year: Angelina Jolie in Wanted, Harrison Ford in Indiana Jones and the Kingdom of the Crystal Skull, Christian Bale as Batman in The Dark Knight, the Dodge Caravan in Soccer Mom.
Back up a minute. A minivan?
Soccer Mom, due in September, will feature the 2008 Dodge Caravan in various scenes as a result of an agreement involving the Dodge division of Chrysler; its media agency, PHD, part of the Omnicom Group; the Meredith Corp., the publisher of magazines like Ladies' Home Journal; and Bogner Entertainment, the producer of the film.
Plans call for Soccer Mom to be released on DVD and shown on a Starz pay-cable television channel. There might be a limited theatrical release as well as screenings around the country, sponsored by Ladies' Home Journal.
Soccer Mom might be just the beginning. Executives at the magazine and Bogner Entertainment are discussing a series of ''Mom'' movies, which would all be titled with the phrase ''Ladies' Home Journal Presents'' and feature some of its ad
vertisers.
The agreement is an example of a trend known as branded entertainment, which is reshaping how advertisers and media companies present themselves and their assets to customers, readers and viewers.
Integrating a brand or product into the plot of a movie, a TV series or a video game is intended to thwart the increasing ability of consumers to zap, zip through or otherwise avoid traditional advertising tactics like television commercials.
Some major movies are also taking part in the branded-entertainment trend. The Pond's line of products sold by Unilever is being billed in ads as the ''exclusive skin-care sponsor'' of Mamma Mia! The Movie, due in July from Universal Studios.
Another Unilever brand, Dove, has been described in news reports as an investor in The Women, a movie planned for release in October that is a remake of the 1939 film of the same name.
Julie Pinkwater, Ladies' Home Journal vice president and publisher in New York, said the sponsorship is ''a great brand extension, a great way of extending our reach'' to current and potential readers and subscribers.
Originally, Pinkwater said, a food company that also advertises in Ladies' Home Journal was to be written into the script along with Dodge, but the company withdrew because of problems that the involvement could be construed as ''marketing to children.''
The stars are coming out in movies scheduled for release later this year: Angelina Jolie in Wanted, Harrison Ford in Indiana Jones and the Kingdom of the Crystal Skull, Christian Bale as Batman in The Dark Knight, the Dodge Caravan in Soccer Mom.
Get the full article here.
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