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Akron man interrupts armed burglar
Fan in LeBron's Heat jersey draws ire in Cleveland
Father Sam revelations are painful
Police: Ohio baby who died had adult bite marks
Store apologizes for treatment of Ohio nursing mom
Police in Ohio find woman and 2 kids out naked
Drivers give Fairlawn roundabout thumbs-up
1st U.S. execution of woman since 2005 set for Sept.
Blogs:
The330:
Akron Zoo’s $500,000 Conservation Carousel opens to public Saturday
Akron Docs in Haiti:
Orphans in Fondwa
First Bell - On Education:
Busing, sports fees and class size on table if Copley-Fairlawn schools levy fails
Pets:
Paws & Pitches at Canal Park
The Heldenfiles:
"So You Think You Can Dance" Notes
Akron Zips:
Poll: What season are you anticipating most?
Tribe Matters:
Thursday’s Indians lineup
Cleveland Browns:
Links to Browns coverage: July 30, 2010
Kent State Sports:
Key MAC Games Of 2010 Season
Cleveland Cavaliers:
LeBron still has at least one fan in Cleveland
Buckeye Blogging:
10 Hurdles Standing Between Ohio State and Another National Championship
Varsity Letters:
Important Dates for Upcoming High School Football Season
All Da King's Men:
Arizona Immigration Law Blocked, Drug Cartels Rejoice
Blog of Mass Destruction:
"Muslims Hate Jews, Christians &…Dogs"
Akron Law Café:
Is BP Cornering the Market on Oil Spill Research?
Car Chase:
Sunday – or Anyday Drives
Let's Talk Real Estate:
Brangelina to Buy in Santorini?
Sound Check:
Ohio alt-rock stars weigh in on Lebron….John Mayer too..
HRLite House:
From the White House – New Federal Approach to Hiring
Published on Sunday, Feb 28, 2010
From Robert M. Felber, president, Felber & Felber Marketing, Twinsburg:
Uncertainty. Change. Opportunity. These three words describe not only how the marketing and public relations industry has been impacted, but in our specific world, how our manufacturing clients have and continue to be affected.
As the recession marches on, many companies have chosen to discontinue their marketing programs as a cost-cutting measure. This creates much uncertainty with their agency and media partners about the future, and we now see a new normal developing. The change in how companies market not only is evident in the decline of traditional print, broadcast and direct-mail revenues, but in these companies' attitude toward their return on investment.
We welcome the increased scrutiny and transparency with which our agency work is evaluated. And, the new opportunities our company has been afforded are coming from well-capitalized and gutsy manufacturers willing to invest in new campaigns to aggressively capture the market share left dormant by their sidelined competitors.
From Tom Gedelian, director, Brockman, Coats, Gedelian & Co.,
accounting firm, Akron:
The economy and credit crisis have been difficult for individuals and businesses. It is unlikely that a quick and painless recovery is right around the corner. Virtually every business has had to lay off employees, reduce overhead expenses and eliminate discretionary expenditures to adapt to the changing business environment. Business as usual is not an option.
While this has been unpleasant, companies that are innovative and successfully manage through the difficult times have tremendous opportunities. Many companies have improved cash flow by reducing inventory levels, disposing of underperforming assets, outsourcing internal functions like information technology and human resources, renegotiating contracts with vendors, and other means to become more efficient and focus on their core business.
Financially stronger companies can seize this opportunity to hire capable, experienced employees from competitors or purchase used equipment, real estate or an entire business at favorable prices. They also can attract customers from weaker competitors, upgrade technology to become more efficient and take advantage of tax incentives intended to stimulate the economy.
From Della McDonald, Ohio chapter leader, Women of Wind Energy:
The wind industry has made excellent strides in the mid-section of the U.S. with many success stories to be told. Ohio, because of its manufacturing capabilities, is a strong national contender in the wind market. However, because of the economic conditions, wind projects have been slow moving into Ohio. In efforts to alleviate this situation, Ohio has additional tax incentives in place to push this industry forward.
Women of Wind Energy (WoWE) was founded in 2005 to ensure that women can play a full, productive role in the development of wind power. WoWE Ohio's focus is to bring renewable businesses and education together to focus on work force re-training, specifically in Northeast Ohio's wind industry. Our group has identified missing tangible training efforts and are working with area officials to bring training to Northeast Ohio counties. We are working hard to put Ohioans back to work.
From Robert M. Felber, president, Felber & Felber Marketing, Twinsburg:
Get the full article here.
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