Most ridiculous dog item ever?

The Dog Snuggie has new competition for the most inane doggie accessory.

The item is called "Rear Gear" and it covers the first place a dog smells when they encounter another dog. Below is the product description:

"Is your pet feeling left in the dirt because of his/her unsightly rear? I’ve got them covered... Rear Gear is handmade in Portland, OR and offers a cheerful solution to be-rid your favorite pet’s un-manicured back side.

Rear Gear comes in many designs including a disco ball, air freshener, heart, flower, biohazard, smiley face, number one ribbon, cupcake, sheriff's badge, dice, and you can even make yours custom, so there’s a Rear Gear for everyone."

I'm pretty confident that a dog doesn't feel ashamed of their back side. Let's call this projection by the owner. Or, let's call it clever marketing for a ridiculous product.