Nine out of 10 pet-owners are unconcerned about their animals' size despite an increase in overweight pets, a survey suggests.
Some 62% of dog-owners and 72% of cat-owners believed they could do little or nothing about their pets' weight.
PFMA chief executive Michael Bellingham said perceptions of pets' correct size were "seriously out of kilter with reality".
"Pet obesity has a serious, and sometimes fatal, impact on the health and welfare of our pets.
"The figures are alarming and the problem won't go away without a fundamental shift in owners' attitude to feeding their pets," he said.
Is your cat or dog overweight? See this cat and dog feeding guide.
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