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LeBron, Yao to be in Olympics TV ad

Many spots will use theme of unity

From staff and wire reports

American television viewers will be seeing a lot of the image of LeBron James of the Cavaliers during the Beijing Olympics — and not just playing for the U.S. basketball team.

A major advertisement by Coca-Cola, called ''Yao and LeBron-Unity,'' features animated versions of the two basketball stars, Chinese native Yao Ming and American James, facing off in a basketball duel. They pull in people and things associated with their home countries, such as cowboys for James and pandas for Yao as they face off. But when they both snag a Coke, they high-five and all is good.

The spot reflects a lot of the advertising planned for the Olympics: more about humanity and athletes and less about national pride. Other ads also make less mention of host country China.

The slumping U.S. economy also has advertisers being more cautious, experts said.

NFL: Sons, bosses are presenters

• Three current or former NFL executives and three sons will be presenters when the Pro Football Hall of Fame inducts the Class of 2008 at the annual enshrinement ceremony in Canton on Aug. 2. Asking their children to join them on stage were Darrell Green (son Jared), Art Monk (James Jr.) and Emmitt Thomas (Derek). Jared Green is a sophomore wide receiver at the University of Virginia, Monk Jr. is the youth leadership director at the South Orlando YMCA and Derek Thomas is an assistant basketball coach at the University of Detroit. Calling on franchise leaders who were instrumental in their careers were Fred Dean, Andre Tippett and Gary Zimmerman. Dean selected former San Francisco 49ers owner Eddie DeBartolo Jr.; Tippett chose New England Patriots chairman and CEO Robert Kraft; and Zimmerman selected Denver Broncos owner Pat Bowlen. DeBartolo will be a third-time presenter; he introduced Joe Montana in 2000 and Bill Walsh in 1993. The ceremony, which begins at 6 p.m., will be televised by ESPN and the NFL Network. Tickets ($27 sideline, $55 floor) are available. Go to http://www.Profootballhof.com or call 800-913-9788.

• The Browns on Monday signed defensive end Christian Mohr. The team also waived defensive back Justin Sandy (injury settlement) and defensive end Zach West. Mohr, 6-foot and 251 pounds, joins the Browns as an international practice squad player. He will remain with the team for the remainder of the 2008 season on the practice squad, but will not count toward the Browns' 80-man training camp roster or toward the eight-man practice squad roster. Mohr spent the 2004 season with the Seattle Seahawks practice squad and the 2006 season with the Philadelphia Eagles practice squad. He played in NFL Europe with the Berlin Thunder (2004-06) and Rhein Fire (2007).

Jeremy Shockey was traded to the Saints for two draft picks Monday, giving New Orleans a disgruntled star tight end who watched from the sideline while injured as the New York Giants surged to the Super Bowl title.

• The New England Patriots on Monday signed linebacker Shawn Crable, who is from Massillon, and quarterback Kevin O'Connell, two players drafted in the third round this year. The Patriots also signed free agent tackle Anthony Clement, a 10-year veteran who played the last two seasons with New York Jets.

• Receiver Chad Johnson said he'll report on time for the Cincinnati Bengals' training camp next weekend, but his surgically repaired ankle will probably prevent him from fully participating. Johnson also said Monday that he wants to move on from his failed attempt to maneuver a trade.

• Former Ohio State and Cincinnati Bengals fullback Pete Johnson, 53, was sentenced in Urbana to 60 hours of community service and three years of probation for writing a bad check to a car dealer.

Other: NASCAR Truex penalty upheld

Martin Truex Jr. will have to live with his 150-point penalty and the damage that does to his chances of making the Chase for the NASCAR Sprint Cup. After an appeal hearing Monday, the National Stock Car Racing Commission voted unanimously to uphold the penalties NASCAR imposed for violations discovered July 3 during prequalifying inspection for the Coke Zero 400 at Daytona International Speedway. Truex's No. 1 Dale Earnhardt Inc. Chevrolet failed to meet the templates used to measure the roof of the car. The decision leaves Truex 17th in the standings, 233 points behind Denny Hamlin for the 12th and final Chase-eligible position with seven races left.

• Disgraced Olympic track star Marion Jones has asked President Bush to commute her six-month prison sentence for lying to federal agents about her use of performance-enhancing drugs and a check-fraud scam.

• An autopsy failed to determine what caused the death of Argentine athlete Esteban Neira, 32, during the swimming leg of the New York City Triathlon on Sunday. The city medical examiner's office said more tests were needed.

• Injured U.S. soccer star Abby Wambach hopes to return in time for the debut of the new Women's Professional Soccer league in the spring. Wambach broke her leg in exhibition game against Brazil and will miss the Olympics.

From staff and wire reports

Get the full article here.


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