Jeremy Lin’s new endorsement contract with adidas AG includes public appearances in Asia, where the Harvard graduate said he’ll be counted on to help the company overtake Nike Inc.
“I definitely have international appeal,” the Houston Rockets’ point guard and the first Taiwanese- or Chinese-American to play in the National Basketball Association, said Monday in a telephone interview. “There will be tours in Asia — that’s part of the package.”
Lin joined Herzogenaurach, Germany-based adidas following the end of his agreement with Nike, which, he said, chose not to match the offer. The 25-year-old declined to comment on financial terms of the new contract.
Lin said he wouldn’t have his own line of shoes in the short term. He will, however, have input on product development and design.
“Adidas wouldn’t have made a pitch to me if they didn’t believe in me as a player and person,” said Lin, who joins Rockets teammate Dwight Howard and former Most Valuable Player Derrick Rose of the Chicago Bulls as adidas pitchmen. Other basketball endorsers of the company include Washington’s John Wall and Portland’s Damian Lillard.
Financial terms of the agreement weren’t disclosed by adidas which as of July had 11 percent of China’s sportswear market trailing Nike’s 12 percent, according to Euromonitor International.
MAVS RECALL LEDO — The Dallas Mavericks recalled rookie swingman Ricky Ledo from the Texas Legends of the NBA Development League on Monday.
In 14 D-League games, the 6-foot-7 Ledo averaged 14.4 points, 6.5 rebounds, 2.6 assists and about 30 minutes.
Ledo, a second-round pick from Providence, was 2-of-10 shooting with two rebounds in six games with the Mavericks earlier this season.
Dallas, which has lost four consecutive home games, hosts the Los Angeles Lakers on Tuesday night. The last two home losses have come since getting home from a 3-0 trip.