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Branding Expert to Speak at Ohio Foreign Commerce Association Meeting

UPublish story by Chris Brown

Branding Expert, Chris Brown, to Address the Importance of Branding to International Group

BEACHWOOD, OHIO (November 15, 2012) – Branding expert, Christine Brown, will address the importance of international branding in her presentation, “Branding for International Trade” at the Ohio Foreign Commerce Association (OFCA) December meeting.

“Branding is vital to marketing any product or company successfully,” said Chris Brown, owner of Marketing Resources & Results, Inc. and author of Branding & Marketing. “When it comes to international branding, it is important that the marketing tools are aligned to create a strong positioning and identity.”

Discussion topics will include the challenges of international branding and target marketing. Brown will address product naming, positioning, use of colors, and the impact of various cultures on perception of brand identity. Attendees will also be provided with key marketing principles that are important for successful branding in both international trade and commerce as well as a domestic business.

The meeting will be held at Bar Louie Restaurant at Legacy Village in Beachwood on Monday, December 10, 2012 at 11:45 a.m. The event is open to the public, however reservations are required. The price is $15 for OFCA members, $18 for nonmembers and includes lunch. For more information, contact Jerry Cernosky at 440-248-7461.

The Bar Louie Restaurant is located at 24337 Cedar Road, in Beachwood, Ohio.

About Chris Brown

Chris Brown is the founder, owner and president of the Northeast Ohio marketing firm, Marketing Resources & Results, Inc. As a full service firm, it provides marketing strategies and services to help companies launch new products, increase brand recognition and capture new customers. Brown’s award winning-blog, Branding & Marketing, contains over 900 articles and has over 15,000 subscribers. A renowned expert in branding and marketing, she provides marketing seminars as well as workshops for associations, companies and other organizations. For more information, call 330-656-9793 or visit www.resources-results.com.


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