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CAF to Host Power Professional Lunch Series: Doing Digital Media Right

UPublish story by Deanna Albrecht

Online is No Longer an Option – It’s Where Your Audience is.

The Canton Advertising Federation (CAF) invites local professionals to attend the developmental luncheon, Doing Digital Media Right, on January 24 from 11:30 a.m. – 1 p.m. at the Holiday Inn,

Canton. Advertising veteran, author, and vice president of the digital media firm Goodway Group, Andros has worked with high-profile brands such as ESPN, Golf Digest and CareerPath.com.

The professional luncheon will cover how to create a profitable digital campaign and discuss:

• Why behavioral ad serving is the lynchpin of all online media knowledge

• Why traditional planning doesn’t work online, and how to plan differently

• How to take the mystery out of online for your clients

• The power of combining search and content creation

• How to budget for online and to plan campaign objectives

Ticket prices for the event are: $20 for CAF members, $30 for non-members and $15 for college students. Those interested in attending should RSVP to Jessica Kirkwood – Reception Attendance at 330.285.5400 or events@cantonadfed.org.

About Luke Andros

Luke Andros has a background in just about all forms of media, and has worked for such high-profile brands as ESPN.com, Golf Digest and helped re-launch CareerPath.com. Andros spent over 7 years within major ad agency media departments – where his responsibilities included national, regional and local media planning on such accounts as Honda Automobiles, McDonalds, Pioneer Electronics and Century 21 Real Estate. Andros speaks regularly to national and regional audiences on digital media topics. Andros is a graduate of Southern Illinois University at Carbondale where he received a BS in Journalism with an emphasis in Advertising. Luke lives in Tunnel Hill, IL with his wife and four children.

About Canton Advertising Federation

The Canton Advertising Federation is made up of people who are involved in almost every aspect of creating, producing and presenting advertising. CAF is part of the American Advertising Federation - the nation’s oldest and largest advertising association. Throughout the year, CAF hosts programs and events for members to expand their skills and network with other professionals. Members regularly share their time and talents to help local organizations, as well as students pursuing advertising and marketing careers. To learn more about CAF, visit www.cantonadfed.org or http://www.facebook.com/cantonadfed


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