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Innis Maggiore Continues Growth, Adds 12 New Clients

UPublish story by Innis Maggiore

Innis Maggiore, the nation’s leading advertising agency in the practice of positioning, concludes another successful year with the announcement of 12 new clients today.

President and CEO Dick Maggiore credits the agency’s continued growth to the power of positioning. “Positioning is how you differentiate your brand in the mind of your prospect,” Maggiore said. “We use a disciplined approach in our Appreciative Discovery® to uncover each client’s position. Once the position is identified, the next step is to express it in the marketplace.”

New clients added recently are:

Beese, Fulmer Investment Management Inc., Canton – private wealth management firm.

Capital Crossroads SID, Columbus – works to promote and maintain a clean and safe downtown.

Centennial Energy, LLC, Denver, Colo. – natural gas liquids marketing and transportation company.

Eaton Corporation – Learning and Technology Center, Willoughby Hills – global power management company.

Howard & O’Brien Associates, Cleveland – executive search firm.

Lindsay Precast, Canal Fulton – precast concrete manufacturing company.

Massillon Cable TV, Inc., Massillon – provides cable, high-speed Internet connection, phone and security systems to residents of western Stark County.

Maximal (Life Cycle Strategies), Willoughby – comprehensive product management consulting and training firm.


Nervomatrix Ltd., Akron – medical technology company that uses neurostimulation to treat back pain.

NFM Welding Engineers, Inc., Massillon – rubber and plastic extruder manufacturer serving the worldwide polymer marketplace.

Powell Chiropractic, Canton – provides chiropractic care, wellness programs, exercise therapy and rehabilitation.

SarahCare, Canton – provides daytime senior activities and care.

Innis Maggiore is the nation’s leading advertising agency in the practice of positioning, building strong brand positions for companies in competitive markets. The advertising and public relations agency had 2011 capitalized billings of more than $20 million. Key clients include Alside, Aultman Health Foundation, Bank of America, Chesapeake Energy, GOJO Industries, Inc., inventors of PURELL®, Goodyear, GuideStone Financial Resources, Nickles Bakery, RTI International Metals and Republic Steel. Innis Maggiore is a member of the American Association of Advertising Agencies and the Public Relations Society of America. The company maintains a website at

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