Eye catching orange bikes have been popping up in bike racks all over Dublin and Powell and have neighbors wondering, “what is with all the orange bikes?”
Dublin OH, February 9, 2014 – It is not an art project or a tribute, Orangetheory Fitness (www.orangetheoryfitness.com), the energizing group interval fitness concept that is sweeping the nation is opening its first location in Ohio and is using the bikes to start a collective buzz around the Dublin/Powell area.
Completely free of advertising or signage, the bikes are a subtle branding strategy meant to get the community talking. The membership office at the Kroger Marketplace Center is highlighted by one of the bikes and is the landmark that people coming for appointments are directed to find. Most people with appointments come in grinning, pleased that they have solved the mystery of the Orange bikes.
A results-focused workout like no other
By design, the Orangetheory workout uses heart-rate-monitored interval training and short bursts of exercise to maximize the Orange Effect – which adds extra caloric burn for up to 36 hours after the workout. Participants burn an average of 900 calories per 60-minute class, hailed by the New York Times as an effective new plateau-busting workout.
The new Dublin Orangetheory Fitness is under construction at 7581 Sawmill road, with a scheduled open date mid April. The staff is available for appointments 7 days a week to meet interested neighbors and introduce them to the Orangetheory difference. Pre-Opening rates which are honored for life are available upon appointment. To learn more about Orangetheory Fitness, enter their 6 week Weight Loss Challenge or register as a member, visit www.orangetheoryfitness.com, or call the studio directly at 614.356.9999
About Orangetheory Fitness
Orangetheory Fitness (www.orangetheoryfitness.com) is a one-of-a-kind, group personal training workout broken into intervals of cardiovascular and strength training. Backed by the science of excess post-exercise oxygen consumption (EPOC), Orangetheory Fitness’ heart-rate-monitored training is designed to keep heart rates in a target zone that stimulates metabolism and increases energy. Led by skilled instructors, participants use a variety of equipment including treadmills, rowing machines, SBT Suspension Training and free weights, burning an average of 900 calories per class. The result is the Orange Effect –more energy, visible toning and extra calorie burn for up to 36 hours post-workout.
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