The Green Auto Mile is getting a high-end new car dealership.
The Collection Auto Group is breaking ground on a $5.5 million Infiniti dealership on the 3½-acre site of a former Enterprise rental car center off South Arlington Road in Green. This will be the seventh new car dealership in what the city designated last year as the “Green Auto Mile,” a stretch of Arlington between Interstate 77 and state route 619.
This will be Collection’s second Summit County dealership, group president Bernie Moreno said. His North Olmsted-based business opened a Volkswagen dealership in Hudson last year. Collection’s luxury brands elsewhere include Mercedes-Benz, Porsche, Maserati, Aston Martin, Fisker and Lotus. Collection, founded in 2005, also sells Acura, Buick, GMC, Smart and Nissan.
Infiniti buyers tend to be younger professionals in their 30s and 40s, similar to BMW owners, Moreno said.
The Infiniti dealership will have about 35 employees when it opens, bringing Collection Auto Group’s total employment to about 550 by the end of the year, Moreno said.
This will be Collection’s second Infiniti dealership in Northeast Ohio and is intended to draw customers from the greater Akron-Canton area, Moreno said. The dealership is expected to open in the fall following Thursday’s official groundbreaking at 3332 S. Arlington Road.
“It’s a great piece of property. It’s the high point of Arlington Road,” he said. The land cost about $1.3 million, with the remaining $4.2 million for construction and related development, he said. The dealership will use Infiniti’s latest design standards and be “cool looking,” Moreno said.
Moreno was awarded the Infiniti dealership in November 2011 and said it took a while to find the right location and then to purchase the property.
The city of Green’s efforts to promote the area for new car dealerships played a significant role in getting Infiniti’s attention, Moreno said.
“They put the city on the radar,” he said. “I think the city of Green has done an amazing job.”
Infiniti, which is Nissan’s luxury brand, wanted to be located near a Lexus dealership, which is Toyota’s high-end brand, and there’s a Lexus dealer on the Green Auto Mile, Moreno said. He likened the decision to locate near a top competitor to fast-food chains McDonald’s and Burger King wanting to open stores near each other.
Jim Mackinnon can be reached at 330-996-3544 or email@example.com.