Shoppers began feasting on deals on Thanksgiving, but just how hungry they’ll remain is yet to be seen.

Analysts have questioned whether Black Friday is losing its cachet as retailers have pushed opening times into Thanksgiving.

On Friday, the turnout was tame at some stores around the country. Some retailers were optimistic, though.

Target CEO Brian Cornell told reporters on a conference call that early results show the discount chain is seeing higher traffic at its stores than last year.

And he said shoppers are buying items across the store, from clothing to electronics to toys. Cornell also said he has been pleased with strong results in online sales. Here’s how the day played out.

Weed Friday

Colorado has a new Black Friday tradition: Marijuana shops drawing shoppers with discounted weed and holiday gift sets.

At Denver Kush Club in Denver, about two dozen customers were lined up in subfreezing temperatures and snow showers to take advantage of the deals.

The first few customers got free joints, free rolling papers and a T-shirt with purchase.

Medical customers were offered ounces of marijuana for $99 — a savings of about 50 percent.

The shop blasted reggae music and welcomed the crowd with Green Friday welcome cheers. Similar deals were offered last year, the first in which retail recreational marijuana sales opened.

“We get a lot of people in the first few hours, just like any store on Black Friday,” said co-owner Joaquin Ortega. He said marijuana gift-giving is becoming more common, though most were shopping for themselves Friday.

Missing the crowd

Some Black Friday shoppers seemed to miss the holiday crowds.

At a Kmart in Denver, Susan Montoya had nearly the entire store to herself. She half-heartedly flipped through a rack of girls’ holiday party dresses and looked down the store’s empty aisles.

“There’s no one out here! No challenge!” she said.

“I’m not even looking for anything. I just come out to see what the deals are and to see everybody getting ready for Christmas. But this is sad. Everyone’s online or went shopping yesterday.”

Not what it used to be

Lynette Norcup is nostalgic for Black Fridays of the past.

Sitting in her daughter’s SUV waiting for Walmart to open, the resident of Pleasanton, Calif., said she thinks the excitement has fizzled with stores opening on Thanksgiving.