LOS ANGELES: Snapchat isn’t a resource many turn to for weather and sports scores, but it’s spending increasing amounts of money on licensing deals to give users such information.

For Snapchat, the intention isn’t so much about helping people figure out how to dress that day or how their favorite team is doing. Rather, it’s loading up on real-time data from third parties so people can provide more context about their lives to friends.

It’s unclear how much Snap Inc. pays for data about forecasts and sports, from high school to professional leagues, because it doesn’t break down content-creation costs, the likely spending category in the company’s financial statement. But conversations with data providers suggest that the deals are in line with industry norms and that they are getting more pricey as they’re expanded.

Michael Pachter, managing director of stock research at Wedbush Securities, estimated that the weather data cost Snap at most about $48 million a year based on assumptions of a 25-cent-per-user monthly fee and usage by 10 percent of people on Snapchat.