A Godzilla-like creature clenches an ice cream cone in one hand and a piece of pizza in the other.

He towers against the cartoon downtown skyline.

And the image includes this question: “What’s Eating Downtown?”

Eating Downtown is the name of a new program — launching Friday and offering prizes — designed to promote the more than 50 dining/beverage spots in a 42-block area downtown.

“There are so many cool, locally owned dining options in downtown,” said Suzie Graham, president and CEO of the nonprofit Downtown Akron Partnership. “We wanted to figure out a way to highlight all of them collectively. They’re not chains with enormous marketing budgets.”

The Downtown Akron Partnership, which administers the 42-block special improvement district, is teaming up with the Akron/Summit Convention & Visitors Bureau for the program.

To participate, get an Eating Downtown map and punch card at any of the participating places — from restaurants to coffee shops to food spots such as the Peanut Shoppe, El Gato Taqueria, Barley House and Chill Artisan Ice Cream Co.

Then present the Eating Downtown card when patronizing any of the participating locations.

To enter to win prizes, you’ll need hole punches at eight of the spots. Then return the completed cards to the downtown offices of either of the program sponsors: Akron/Summit Convention & Visitors Bureau, 77 E. Mill St., inside the John S. Knight convention center; or Downtown Akron Partnership, 103 Greystone Hall, the historic building at the corner of High and Mill streets.

Each month through August, three winners will be randomly selected from completed punch cards to win a $25 gift card to one of the downtown eateries. Those completing two or more cards will be entered into the grand prize drawing of $100 in downtown gift cards, an overnight stay at the Courtyard by Marriott in downtown’s Northside district, which includes Luigi’s, and a basket of Akroncentric items.

Sharon Gillberg, communications director for Downtown Akron Partnership, said there are “a lot of new places,” including Pots & Pans, specializing in Jamaican food and at 325 S. Main St., and Boiling House, offering seafood a la carte and in combo platters, in the same 1 W. Exchange St. building that houses Bricco.

“Anything we can do to keep the focus on the Main Street businesses during construction,” said Gillberg, referring to work that includes the city’s planned makeover of Main Street downtown.

The first phase focuses on the section between Mill and State streets. The project includes a new State Street bridge, adjacent to the parking deck behind the former O’Neil’s department store building, as well as a roundabout at Mill and Main. The city also plans to widen sidewalks.

Community members are encouraged to follow Downtown Akron Partnership (@DowntownAkron) as well as the convention and visitors bureau (@AkronSummitCVB) to see videos and photos that are shared from downtown eateries.

To see a map of the participating locations, go to https://bit.ly/2ISHwAV.