Goodyear to kick off community service week. Reported by Jim Mackinnon. Goodyear on Thursday begins a week of volunteering in the Akron area that will involve more than 1,100 of its local employees. The program, part of what the company calls the Goodyear BetterFuture social responsibility platform, is a major step up for the Akron tire maker. The effort is aimed at doing greater good in the community while encouraging as many employees as possible to find ways to donate their time and expertise. Over the course of seven days, volunteers will install smoke alarms in homes, go into schools, clean buildings and properties, hold a “bike safety rodeo” and host six professional development workshops for nonprofit organizations.