Ken Babby pulled off a feat in recasting his minor league baseball team as the Akron RubberDucks. He made the people’s choice sound novel, innovative and surprising.

After all, when the previous ownership asked fans for suggestions about a new name, RubberDucks landed at the top. Then, fans chose to stick with the Aeros. During his year in charge, Babby has departed delightfully from the past, seizing on one of the more appealing aspects of the minors: The game isn’t taken too seriously.

RubberDucks fits nicely into that vein. Oh, the locals might get ribbed occasionally by out-of-towners. In response, point to the logo, that fierce-looking duck hardly what you might find floating in the tub, or even a nearby pond. That is what works, the inventive twist on the familiar, even incorporating a fresh echo of the city’s past, all inviting the reaction: Did they just do that?

The team stresses three concepts — affordable, family and fun. RubberDucks certainly reflects the final item, complementing what Babby has been doing elsewhere to upgrade the operation and the experience. Now, to get a bit serious, if only the Cleveland Indians, the parent club, could be as smart in making its own name change?