Deadspin has posted a long, very critical piece about sports commentator Jason Whitlock (who, frankly, deserves criticism). Among its elements is a description of items Whitlock had planned for The Undefeated, his ESPN-backed site. Here's how the Deadspin piece describes part of that plan:



Most telling of all, though, is the “LeBron Project”:





This is strange for a number of reasons, and the fact that it’s flatly wrong on a conceptual level—LeBron James has in no way transcended Michael Jordan—is the least of them. The only possible explanation of his bizarre misreading of history, which makes claims on LeBron’s behalf that LeBron himself never would, is that allusion at the end to Whitlock’s “close ties” to the superstar’s retinue. Only someone sympathetic to LeBron James’s business interests would suggest the man has anything in common with Muhammad Ali, who is an icon not just because he was a great boxer, but because he risked a prison term for refusing to kill for his government, and who fought for the right to his agency, his religion, even his name.



Want to argue the point?



You can read the entirety of Whitlock's plan here.