BEVERLY HILLS, Calif.: Monty Hall, the genial TV game show host whose long-running Let’s Make a Deal traded on love of money and merchandise and the mystery of which door had the car behind it, has died. He was 96.

Hall, who had been in poor health, died Saturday of heart failure at his home in Beverly Hills, said his daughter, Sharon Hall of Los Angeles.

Let’s Make a Deal, which Hall co-created, debuted as a daytime show on NBC in 1963 and became a TV staple. Through the next four decades, it also aired in prime time, in syndication and, in two brief outings, with hosts other than Hall.

Contestants were chosen from the studio audience — outlandishly dressed as animals, clowns or cartoon characters to attract the host’s attention — and would start the game by trading an item of their own for a prize. After that, it was a matter of swapping the prize in hand for others hidden behind doors, curtains or in boxes.

The query “Do you want Door No. 1, No. 2 or No. 3?” became a popular catchphrase. Prizes could be a car or a mink coat or a worthless item dubbed a “zonk.”

For Hall, the interaction was easy.

“I’m a people person,” he said on the PBS documentary series Pioneers of Television. “And so I don’t care if they jump on me, and I don’t care if they yell and they fainted — those are my people.”

Hall also guest-starred in sitcoms and appeared in TV commercials. And with the wealth that the game show brought, he made philanthropy and fundraising his avocation. He spent 200 days a year at it, he said, estimating in the late 1990s that he had coaxed $700 million from donors.