Jessica Mata wasn’t even a year old when The Golden Girls ended its broadcast run on NBC in 1992.

But this summer, she has been captivated by Dorothy, Blanche, Sophia and Rose, the Florida senior-citizen housemates. Mata watches at least four episodes a day of the sitcom, which joined streaming service Hulu’s offerings earlier this year. She views them on her phone or laptop between her college classes.

“I know Game of Thrones is all the rage — and I watch it too, sometimes — but it doesn’t have me hooked like Golden Girls,” said the 25-year-old from Houston.

Viewers are discovering reruns of network shows not by flipping through TV channels but on streaming devices, creating new audiences for old TV shows.

At a time when television is booming with more than 450 original series, viewers have a multitude of options.

But shows such as HBO’s Game of Thrones and NBC’s family drama This Is Us also are competing for fans’ attention with such fare as The Golden Girls, Full House and the political drama The West Wing, which debuted when Bill Clinton occupied the White House.

Making new money from old titles is a time-honored tradition in Hollywood, and studios have been digging through their libraries.

At first, streaming service executives scoffed at the notion of putting dated shows (think shoulder pads, bell-bottom pants and boat-sized sedans) on new media platforms. But they gave it a try to pad their programming and were surprised by such shows as Full House, Friends and Gilmore Girls.

Netflix, Amazon.com and others do not release audience figures. But they have stepped up orders of older series and, in some cases, revived programs canceled by networks, including Arrested Development and Gilmore Girls.

Next month, streaming service Hulu will add much of ABC’s Friday night “TGIF” block of programming in the 1990s — Full House, Step By Step and Perfect Strangers.

The strategy is paying off because the lighter, often effortless shows can counterbalance the current class of complex dramas.

“Most people also want TV to be entertaining and not feel like work,” said Lisa Holme, Hulu’s vice president of content acquisition.

And it’s not limited to shows that are no longer on the air.

Most shows gradually run out of ratings steam. But in its 10th season, the audience for ABC’s soapy doctor drama Grey’s Anatomy, grew by nearly 1 million viewers.

ABC executives concluded that teenagers were discovering the show on Netflix, binge-viewing whole seasons and returning to the network to watch the current season. Through focus groups, ABC estimated the average age of the Netflix audience for Grey’s Anatomy was 29, which was striking for a program that debuted in 2005.

“Almost half of those people were not even out of elementary school when the show began,” said Cindy Davis, executive vice president of consumer experience for the Disney-ABC Television Group.

“My fans have literally given birth to new fans,” said the show’s creator, Shonda Rhimes. “That’s crazy to me.”

Even without viewership data, Marta Kauffman, co-creator of Friends, said the resurgence has been obvious. Her sitcom about six young New Yorkers plays in TV syndication and Netflix.

Friends of her teenage daughter discovered it. “There was one kid who thought it was a period piece. He was like: ‘Have you seen this new show called Friends?’ ” Kauffman said.

So what’s the appeal? Analysts say there are some enduring qualities: great writing, pitch-perfect casting and actors who leave an impression.

They also remain topical. Fordham University bioethics adjunct professor Elizabeth Yuko incorporates The Golden Girls in her lessons, as it tackled thorny issues in prime time.

“Some of the topics that were covered in these shows are hugely relevant right now: racism, women’s rights, domestic assault and medical ethics,” she said. “Especially now, when nuclear war is on the table, it is reassuring to have a story with familiar faces and characters, and a storyline that you know will get wrapped up with a bow in 22 minutes.”

The Golden Girls, which aired on NBC from 1985 through 1992, has long been a favorite — there’s a Buzzfeed list dedicated to its insults.

“Did I think the show would be popular this long?” the show’s creator, Susan Harris, said. “No, I didn’t expect it — but it is wonderful.”

Her show, as well as Friends and Seinfeld, depicted friends coming together to form nontraditional families.

“It’s a very optimistic and reassuring show,” Harris said. “Watching it, you could see that growing old doesn’t have to be dismal. You don’t have to be alone; you could have fun … and create a new family with your friends.”

These programs also get families watching together.

“Many of the newer shows are ridiculously edgy,” said Melva Benoit, a digital media professor at Pepperdine University and former network executive. “If you want to watch a show with your kids there is a certain amount of safety.”

The ample supply feeds younger audiences’ appetite for binge viewing. Consulting firm Deloitte found in a recent survey that millennials and younger viewers reported watching an average of six episodes in a single sitting.

Amy Sherman-Palladino, creator of Gilmore Girls, said that it wasn’t until the mother-daughter drama became available on Netflix that she noticed the wave of binge viewing.

“People were stopping to say, ‘I watched it all in 10 days’ or ‘I watched it all in three weeks,’ ” she said. “I think people like having access to all seven seasons … it gave a flexibility that I think sort of opened it up to people with different kinds of attention spans and different kinds of lifestyles.”

There are distinct windows for nostalgia, experts say. The Dick Van Dyke Show and MASH entertain Baby Boomers. Some fondly remember watching the reruns after school.

Shows that were successful in the late ’80s and ’90s are especially popular among Generation X and millennials.

Even shows from the early 2000s qualify, said Rick Haskins, executive vice president for marketing and digital programs at the CW network. “For millennials and Gen Xers, nostalgia is much different,” he said. “Nostalgia for them is last week.”

TV studios fetch hefty sums in the sale of older shows. A sitcom can bring in $50,000 to $100,000 an episode, whereas a potent drama like The West Wing goes for more than $200,000 an episode, according to a person familiar with the situation who was not authorized to comment.

Broadcast networks have also used episodes from their own stockpiles to fortify their streaming outlets. CBS blends new content with old shows that it owns, including Star Trek, Frasier, Sabrina the Teenage Witch and even Perry Mason, on CBS All Access. In late September, CBS will build on its Star Trek fleet by launching the latest installment, Star Trek Discovery, to lure new subscribers to the $5.99-a-month service.