PAWSibilities, Humane Society of Greater Akron is changing its name to the Humane Society of Summit County just in time for its Fall in Love Adoption Event on Saturday.
“There was a lot of confusion,” said Diane Johnson, the Twinsburg-based organization’s president and CEO. “Some people thought PAWSibilities was one organization and the Humane Society was another.”
In January, WhiteSpace Creative, a communications company based in Akron, helped rebrand the Humane Society during its 24-hour “Creative Marathon,” where it did projects for six select nonprofit organizations in the area.
Johnson said WhiteSpace told the organization to “keep it simple and say who you are,” so “Greater Akron” was changed to “Summit County” in the organization’s name to clarify its area of coverage.
Johnson said with the old name, it was also difficult for people to distinguish the Humane Society from a typical animal adoption agency.
The organization is the only animal rescue and adoption agency with legal authority to enforce animal cruelty laws in Summit County.
The Humane Society rescues all types of sick, abused and abandoned animals and provides them veterinary care and shelter until they’re adopted.
“We think it’ll be much clearer,” Johnson said.
Though it’s been taken out of the name of the organization, PAWSibilities will remain part of the Humane Society’s identity in other ways. Its largest fundraiser will still be called the PAWSibility Ball.
And the agency’s tagline is Support the Pawsibilities.
“We love the message PAWSibilities conveys and we do believe that the possibilities are endless with our rescued animals,” Johnson said in a news releases.
The name change will be effective officially starting Saturday, the same day of its Fall in Love Adoption Event.
The organization has about 550 animals in its custody, most of which are available for adoption. That number’s gone down a bit as “kitten season” ended and all of their mini-schnauzers have been adopted.
In late August, a breeder surrendered 56 mini-schnauzers to the organization after being unable to take care of them — all of which were adopted within about 48 hours.
“We want to get these animals into the homes they need to be in,” Johnson said.
The Humane Society will also host Yappy Hour at its headquarters from 4 to 7 p.m. Oct. 27 to see adoptable animals and enjoy refreshments. Tickets are $20 and include samples of Thirsty Dog beers along with food.
To purchase tickets, contact Katlyn Grayson at 330-487-0333 ext. 239.
Theresa Cottom can be reached at 330-996-3216 or firstname.lastname@example.org.