Bad Tom Smith Brewing Co. is planning to throw a bad ass, two-day beer festival.



The Cincinnati brewery is launching the inaugural Bad Ass Beer Fest — a beer tasting and music extravaganza — on July 15-16 at French Park to help raise its profile in the local market.



Owner Sheryl Gittins and John Vojtush have been trying to improve the brewery’s reputation since buying it in April 2015.



“We have been taking every step possible to create a more consistent beer by focusing on improvements to the brewing process and consistencies in the recipes,” Vojtush said in an email. “We have purchased a 20-barrel new brewing system and three 20-barrel fermenters that is ensuring we meet both production and quality that the market expects.



“Our next step is now growth in brand recognition in our Cincinnati and Kentucky market places. We have wanted to build to an event that will show the Cincinnati market that there are great beers from all breweries in the market including ours. And at the same time, bring new faces into the market by bringing great music to the event.”



The Bad Ass Beer Fest will showcase 16 breweries. In addition to Bad Tom, Blank Slate, MadTree, Mt. Carmel, West Sixth, Against the Grain, New Belgium, Jackie O’s, Rhinegeist, Braxton, Cellar Dweller, Fifty West, Urban Artifact, Christian Moerlein, Ei8ht Ball and Rivertown will participate.



The band Halfway to Hazard will headline.



“We want to show the market, everything we do is to contribute to a positive experience and that we can produce as a brewery at the level the market demands,” Vojtush said. “It is the final step in showing the market we can turn around a failed brewery in a very demanding market.”



Bad Tom opted to hold the event at French Park so there is plenty of room for patrons. There also is plenty of parking and the site is pet friendly.



The brewery hopes the festival will attract 8,000 to 10,000 people.



The Bad Ass Beer Fest will support the National Multiple Sclerosis Society Ohio Valley Chapter.



There is no admission fee, other than a $2 cover charge. A 12-ounce beer will be $5, while a five-ounce sample is $2. Beer ticket packages also are available. (Editor's note: The prices have been updated from an earlier version of this story.)



For more details, click here.