Cedar Fair, the owner of Kings Island, Cedar Point and Geauga Lake’s Wildwater Kingdom, is predicting a record-setting 2015.
Citing positive early-season sales of season passes, hotel reservations and group event bookings, the amusement park operator says it is on pace for another revenue-setting year.
The company has also announced a new initiative for growth.
“We have seen early-season strength across all aspects of our business, including season pass sales, hotel accommodations and group bookings,” said Matt Ouimet , Cedar Fair’s president and chief executive officer.
The news is good considering most of the chain’s parks, like Cedar Point, have yet to open their gates for the season. Kings Island is already open.
“We are particularly pleased with the early-season performance at Carowinds and the introduction of Fury 325, a world-record-breaking roller coaster,” added Ouimet. “At the same time, we’re also very excited about the other new rides and attractions for 2015 that have yet to open, including Rougarou, our newest coaster experience at our flagship park, Cedar Point, and the latest addition to our ‘Amusement Dark’ ride portfolio, Voyage to the Iron Reef, at Knott’s Berry Farm.”
Crediting the success of the FUNforward initiative started in 2012, Ouimet said, they are calling the strategic goals for the next few years FUNforward 2.0.
“...Our strategy remains hinged upon offering our guests the ‘best day’ experience on every visit, which manifests itself in every decision our team makes,” Ouimet said.
The five strategic themes the company has set include:
• Continue to focus on enhancing the guest experience.
• Focus on growing advance purchase commitments.
• Embrace digital technology.
• Be disciplined around the prioritization of capital and operating initiatives at parks.
• Pursue complementary development adjacent to the parks.
Cedar Fair, headquartered in Sandusky, owns and operates 11 amusement parks, three outdoor water parks, one indoor water park and five hotels.