Trevor Williams is the brewer at Hoof Hearted Brewing Co., which operates a production brewery and tasting room in Marengo and a brewpub in Columbus. The brewery has quite a following not only because of its beer quality but also it's irreverent approach to beer names and artwork.



Question: Why did you become a brewer?



Answer: We felt compelled to throw our hat in the ring after traveling to other cities that had rich brewery scenes. Portland, Seattle, Denver and San Diego. When we were in planning in 2011, there hadn't been any new breweries to open in Central Ohio since I started drinking craft beer in the mid-late 1990s.



Question: In addition to your beer, of course, Hoof Hearted is known for its wacky beer names such as Konkey Dong, Mom Jeans and Sidepipin', and some creative labels to go along with those. How do you come up with the names and designs? And has there ever been a beer name so out there that even you rejected it?



Answer: We obviously take inspiration from a completely different well than our competitors. The names usually come from 1980s movie or music references but sometimes come from total inside joke nonsense. Once we have a name and a loose concept, we throw it to Thom Lessner who has a very unique art style and pulls impressive source material from VHS tapes, '80s magazine cologne/underwear ads, and Dungeon & Dragons Monster Manuals.



Question: What advice can you give future brewers to be successful?



Answer: Stay on your own path. Keep craft beer weird!



Question: What’s your best-selling beer and why do you think it’s so popular?



Answer: Probably a toss-up between Konkey Dong DIPA & Roller Blabe DIPA. They both encapsulate our approach to hoppy beers, fruit forward, aromatic and luscious. The artwork on both also just nail that '80s-early '90s nostalgia that inspires and drives us.



Question: Which beer – any beer in the world – do you wish that you created/invented/brewed and why?



Answer: I'm really impressed by the cultural phenomenon that is Dark Lord Day. So I'd say Dark Lord from 3 Floyds if only because they have cultivated this insane Heavy Metal Festival/Crazy Beer bonanza based around the release of that beer and beer is super freakin' tasty, too.



Editor's note: The Five questions with ... feature appears every Friday. If you would like to participate or would like to nominate someone to participate, shoot me an email at rarmon@thebeaconjournal.com.