Dave Scott

CLEVELAND: Adam Gockowski wasn’t good enough to play baseball beyond middle school in Twinsburg.

He wanted to play shortstop, but like a lot of kids who weren’t very good, he accepted any position.

“I was a runt, I was a little guy,” he said Wednesday at a news conference in his honor at Progressive Field attended by more than 50 media representatives.

It was not his fielding nor hitting that put him in the spotlight; it was his ability as a videographer and self-promoter that resulted in his election by fans as “Governor of Brohio.”

His agenda is to raise noise, enthusiasm and optimism among Indians faithful in Section 117, down the right-field line.

No one should be surprised that this has something to do with Nick Swisher, the Indians first baseman, right fielder and dugout cheerleader who considers nearly everyone his Bro.

Swisher coined Brohio, selected Section 117 and appeared via video shortly before Gockowski’s inauguration.

With his sunglasses on, his left hand on a Brohio T-shirt and his eyes fixed on the Indians’ Ketchup mascot, Gockowski vowed “to commit myself to helping Bros and Tribe fans and proudly represent Brohio at all times.”

There was an awkward moment when the Indians public relations staff expected the media to applaud. Gockowski then showed that his PR fundamentals are in midseason form by remaining upbeat and positive, even when asked tough questions, like whether family and friends are calling him for tickets.

“If I had a ticket for everybody that’s supported me through my campaign, we would sell out the whole stadium every single night,” he said.

Like a major leaguer, Gockowski will have to say “no” to some people, but the Indians have an answer for that problem, too: The team is telling fans they can get tickets and associated goodies on the cheap — if they act quickly.

In past years, the least expensive way to get tickets required a visit to a team store, like the one that closed at Summit Mall. That ploy eliminated Ticketmaster fees.

Those fees now are folded into the price for a ticket, so going online is the strategy.

“The ticket you buy at Indians.com will be lower than the ticket you buy at the team shop downstairs or at the window [at Progressive Field],” said Anne Keegan, assistant director, communications.

Fans wanting an inside track on single-game tickets, including the April 4 opener against the Minnesota Twins, need to register with the Online On Sale program at Indians.com by noon Friday. That will get them a password to use when single-game tickets go on sale Tuesday, again online.

The basic theme of the Indians’ new ticket policy is to reward fans who buy early and online.

Kid Value Tickets come with $15 in concessions (sorry, no beer), but they must be purchased 48 hours in advance and accompanied with the purchase of an adult ticket. The limit is two kids per adult.

Carnegie Tickets seem designed for fans willing to put their money up front. Fans willing to pay a minimum of $500 into the ticket-buying fund will get some bonus cash ($25 for $500 spenders, $100 for $1,000, $225 for $1,500 and $400 for anyone willing to put up $2,000). They must redeem cash from their account for tickets at least 48 hours before game time.

Another new program will be popular for parents who have arrived for a giveaway only to find all of the bobbleheads are gone. For an extra $5, they can obtain a guarantee that the novelty will be there when they arrive. Again, they must commit at least 48 hours before the game, and only five promotions are included.

Compared to the Akron RubberDucks and other minor-league teams, the Indians’ promotions are sedate, relying on nostalgia and baseball-related toys. After all, they are not ducks. Perhaps the wildest event is Puppypalooza (when fans can bring their dogs) on June 17.

The promotional schedule can be found with the online version of this story on Ohio.com.

Dave Scott can be reached at 330-996-3577 or davescott@thebeaconjournal.com.