The latest Samsung ad featuring Akron native LeBron James was released Tuesday night in conjunction with the start of the NBA regular season.
The ad, titled "LeBron James -- At Home" features James and his family partaking in everyday life while using a variety of Samsung products.
"Love the LeBron Samsung ad from LeBronís standpoint," ESPN sport business reporter Darren Rovell said on Twitter. "Helps to humanize him even more."
In September, James' foundation donated $280,000 in Samsung tablets to Akron schools.