Kent State University President Beverly Warren pledged Tuesday to match up to $25,000 in donations given to the university on Dec. 1, which is Giving Tuesday.

“I encourage you to put your money where your heart is,” Warren says in a promotional YouTube video that the school released.

The video is available at: https://youtu.be/gNX?bLkGQIfw.

Giving Tuesday began in 2012 as a day of philanthropy. It’s held the Tuesday after Black Friday.

This is the second year that Kent State has participated. Last year, the school raised more than $40,000.

Warren, who was hired as president last year and whose base salary is $450,000, wants to develop a culture of philanthropy at the school and saw her pledge as a way to inspire others, spokeswoman Emily Vincent said.

“This is just the beginning,” she said.

People can donate to any Kent State program. Warren’s matching gift will go to the Distinctive Kent State Fund, which supports various programs.

The school also said it has received an anonymous matching pledge of $20,000 to athletics programs, with an extra $5,000 matching gift by men’s basketball coach Rob Senderoff for any men’s basketball gifts.

Meanwhile, the College of Architecture and Environmental Design has received $13,500 in matching gifts and the Hackett Family Foundation provided a $250,000 matching gift earlier this year for the Porthouse Theatre that people can still support.

For more details or to make a donation, go to: www.kent.edu/­givingtuesday.

Rick Armon can be reached at 330-996-3569 or rarmon@thebeaconjournal.com. Follow him on Twitter at @armonrickABJ.