Candy-apple red sports car.
One very famous owner.
LeBron James is auctioning off his luxury sports car to raise money for the LeBron James Family Foundation.
James is partnering with Kia Motors America to donate the King James edition Kia K900 sedan made for the NBA star.
KIA has set the value of the car, which boasts personalized King James Limited Edition Plaque and James-related icons in the headrests, at $168,463.
The high-end car also has an Alcantara Suede interior and headliner with color-matched diamond contrast stitching, tinted window tint and a special audio system.
The bidding has already attracted a number of bidders willing to ante up thousands. As of Thursday afternoon, there have been six bids on the car with the highest bid of $89,000.
The online auction is being handled by Charitybuzz and bidding will run through 3 p.m. May 7 at https://www.charitybuzz.com/catalog_items/783700.
For more information on the LeBron James Family Foundation, visit http://LeBronJamesFamilyFoundation.org.