MACEDONIA — The city parks and recreation department is working with marketing and sales management firm Look Strategies on a corporate sponsorship program, which includes selling naming rights to recreation facilities.
The program allows companies to highlight their names and logos, and offers a range of sponsorship levels, according to a press release issued by the Cleveland marketing and sales management firm.
For example, the city is seeking a 10-year, $50,000 a year commitment for naming rights at the Macedonia Family Recreation Center; a 10-year, $30,000 a year commitment to name the Longwood Park ballfields; and a five-year, $20,000 a year agreement to name the recreation center pool.
According to Parks-Recreation Director Angela Manley, there is no cost to the city, and the program has the potential to increase revenue in both the parks and recreation center funds. She explained Look Strategies keeps a 25 percent commission of all sponsorship sales.
“Look Strategies was a presenter at last year’s Ohio Parks and Recreation Association conference, where we were introduced to the company,” Manley said.
“The company’s strategy is to build a program tailored to a municipality and look for corporations wanting brand exposure within those facilities (pool area, ballfields, weight room, etc).
“These are large-scale sponsorship dollars, and we get final approval of all branding pitches. We also have the right to refuse any corporations we do not feel are a good fit.”
Manley said similar programs have been successful in Northeast Ohio communities such as Avon, Westlake and Parma, and Look Strategies also is working to develop a program for Twinsburg.
“We are very excited to launch this new opportunity,” Manley said.
In addition to naming rights for major city recreation facilities, businesses have the opportunity to sponsor smaller areas such as treadmills, the walking-running track, party and tot rooms, whirlpool area, pavilions, playgrounds and the fishing pier.
Organizations that participate in the corporate sponsorship program will be included in year-round promotions and marketing materials. Participating businesses also have full use of the facility they sponsor for company events.
“While we’re very excited to be able to help foster these valuable business partnerships, our goal first and foremost is to maintain the beauty and integrity of the many recreation assets throughout the city,” Look Strategies CEO Steve Corcoran said.
Anyone interested in the program can visit www.MacRecSponsor.com for more information, email info@MacRecSponosr.com or call Look Strategies at 440-655-6073.
Reporter Ken Lahmers can be reached at 330-541-9400 Ext. 4189 or firstname.lastname@example.org