Goodyear Tire & Rubber Co. will continue to be the title sponsor of the Cotton Bowl.

The Akron tire maker on Thursday announced a multiyear agreement that renews its sponsorship of the Goodyear Cotton Bowl Classic. The company did not disclose the specific length of the agreement. The college football game is played annually at AT&T Stadium in Arlington, Texas.

In addition, Goodyear said it will continue to provide blimp aerial coverage for ESPN’s most-watched college football games.

Goodyear will remain an official sponsor of the College Football Playoff.

The 2018 Goodyear Cotton Bowl Classic game, pitting No. 3 Notre Dame against No. 2 Clemson, kicks off at 4 p.m. Saturday on ESPN.

Goodyear and the Cotton Bowl also continued a tradition of creating life-sized sculptures made out of tires of the mascots of the competing teams. The sculptures were unveiled on Thursday at AT&T Stadium.

This year’s sculptures are the Notre Dame Leprechaun and the Clemson Tiger. The sculptures are made of more than 375 Goodyear-branded tires held together with 3,200 hidden screws.

Tire artist and former minor league baseball pitcher Blake McFarland took more than 500 hours to make the statues. The statues will be donated to their respective schools after the game.

Goodyear first provided blimp aerial coverage of college football starting with the 1955 Rose Bowl.

The Goodyear Cotton Bowl Classic is one of the top bowl games included in the College Football Playoff semifinal rotation.

“Few games capture the college football experience and tradition like the Goodyear Cotton Bowl Classic, and we are proud to continue our title sponsorship of this celebrated game,” Mike Dwyer, Goodyear’s chief customer officer, North America consumer, said in a prepared statement. “Goodyear has been a part of college football for more than 60 years and we are pleased to continue that authentic connection.”

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