MadTree Brewing is getting a whole new look.

The Cincinnati brewery, the first modern craft brewery in the state to can its beer, is rolling out redesigned packaging in early March. MadTree on Wednesday (Jan. 30) released images of the new cans, along with announcing that Shade blackberry tart ale will be available year-round and 12-packs of PsycHOPathy are on the way.

It's the first major packaging redesign for the brewery, which opened in 2013.

“The legacy can designs were unconventional and stopped consumers with their bold, bright designs when first launched,” MadTree Marketing Director Emily Chapel said in a prepared statement. “But the messaging and facing standards became confusing as the market has grown and become more crowded. The cans weren’t telling the MadTree story.”

MadTree said it "conducted extensive consumer research and worked tirelessly to construct a new brand identity that better communicates their love for craft and community. Each can features an arch reminiscent of the large WWII-era airplane hangar that houses their production brewery. However, consumers told them loud and clear to keep the illustrations that made the original cans famous, so they will retain many familiar assets."

The cans will feature the Brewers Association's independent craft brewer seal.

MadTree also is introducing a dark green color that will be featured on the cans — check out the bands on the top and bottom of the cans in the images provided — and the brewery's identifiable tree logo. The brand will showcase a new tagline: "Inspiring madness. Rooted in purpose."

The new cans will first go on sale Feb. 16 during the brewery's Winter Bonanza sixth anniversary party. The packaging will start showing up on retail shelves in early March and new cans will be phased in throughout the year as seasonal offerings are released, the brewery said.