The Great Lakes Brewing News issued an apology Tuesday for a misogynistic column that appeared on the cover of its latest issue, saying it was a parody and should have included a disclaimer.

The column, written in the first person and featuring Editor Bill Metzger's byline in the February/March issue, begins with the writer bemoaning the #metoo movement.

"The pendulum has swung too far," the author writes. "One aggressive move and a man's career can derail. ... My instincts to bed every woman I see are reducing from a king-sized mattress to a cot, the size of which I only remember from a tour in Iraq. Today's rules put men like me in the equivalent of a feminazi re-education program instead of ceding to my genetic makeup and behaving like that great seducer, Don Juan."

The write-up, which includes other comments, comes at a time that the craft beer industry is trying to rid itself of misogynistic attitudes and be more — not less — welcoming to women.

The Great Lakes Brewing News column set off a firestorm of criticism on social media, with readers expressing their shock and breweries announcing that they are severing advertising with the Buffalo-based trade publication, which distributes several regional beer newspapers.

Fat Head's Brewery, which has breweries in Middleburg Heights, North Olmsted and Canton, along with a restaurant in Pittsburgh, wrote on Twitter that it found the column "offensive and insensitive." 

Due to the expression of views that we find offensive and insensitive, Fat Head’s Brewery has effective immediately severed its advertising relationship with the Brewing News and its subsidiary regional publications.

— Fat Head's Brewery (@FatHeadsBeer) February 12, 2019

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It wasn't alone. Thin Man Brewery in Buffalo, Community Beer Works in Buffalo and Granite Brewery in Toronto said they are done with the Brewing News.

In response to the recent edition of Great Lakes Brewing News, we have informed Mr Metzger that Thin Man will no longer be advertising with them.

— ThinManBrewery (@ThinManBrewery) February 12, 2019

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re: Great Lakes Brewing News- we have advertised with them in the past and to say we are disappointed with the misogynistic views expressed in this article is an incredible understatement. We are pulling our support from the magazine.

— Granite Brewery (@GraniteBrewTO) February 12, 2019

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Thank you for bringing this article to our attention.

This morning, we notified Mr. Metzger that we have terminated our advertising contract with Great Lakes Brewing News. https://t.co/oipvVsiDoO

— Community Beer Works (@communitybeer) February 12, 2019// // // // // //

But in a lengthy apology posted on Facebook, the Great Lakes Brewing News says the write-up is a parody written by a fictional character.

The publication says: "The views of the fictional character in Los Testigos de Cerveza parody in the February/March 2019 issue do not reflect the views of the writers, publishers, nor editor of the Great Lakes Brewing News. Neither do they reflect the views of the author. Testigos articles have been running for years and were not mistaken for non-fiction until the current issue; it erroneously lacked a disclaimer. Future articles will make that distinction. The Great Lakes Brewing News apologizes for any harm this may have caused."

 

Metzger added in a statement that he doesn't share those views.

"As the narrative was in the first person, I overlooked how this article could have been taken literally and that the offensive views of the character could be considered my own. I sincerely apologize," he wrote.

Some people, though, aren't ready to accept the explanation or apology, saying the attitudes expressed in the piece should never have been written even if it were a parody.

 

Even longtime Great Lakes Brewing News writer Karen Bujak, who goes by the moniker "The Muse of Brews," took offense. She covers Ohio breweries for the publication.

"I'd like to defend Bill, but I can't," she said. "That kind of garbage should not be printed ... whether fiction or not."